The organiser of Olympia Beauty has claimed 73 per cent of stands on this year’s expanded show floorplan are now allocated in advance of its September show.
Quadex announced it was expanding the floorplan for Olympia Beauty by 16 per cent earlier this year. The event will stretch across 14,000sqm and include several new features such as a medical stage, Art of Make Up competition and a social media hub.
Olympia Beauty takes place from 23 to 24 September and attracted 22,000 visitors last year. The show is in its eighth edition and will again host the Nailympics, which attracted 328 competitors from 27 countries last year.
“There are many contributing factors that make Olympia Beauty such an amazing event, but ultimately it gives the thousands who attend the two days a phenomenal insight into the brands and suppliers that contribute to making the UK beauty industry such a vibrant place to be,” Quadex MD Scott Derbyshire claimed.
“It gives exhibitors an audience with UK and international visitors and competitors, and its timing is perfect for brands wishing to launch for Christmas and New Year. We’re confident that with all that’s planned for this year’s show, 2012 will break records.”
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