Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Juraj Holub, social media and content marketing specialist at sli.do,...

Alastair Reece, head of DBPixelhouse, argues that RFiD is not as...

Company founders Alan Newton and Toby Heelis have launched new...

Exhibition News April 2015
April 2015

Marketing Week Live outlines commitment to innovation
posted on: 21/6/2012 07:55:00
marketing week Diageo

Organiser Centaur has revealed some of the upcoming show highlights ahead of this year’s Marketing Week Live.

The event, on 27 and 28 June, will have 450 exhibitors, and is targeting marketing innovation.

The show will offer visitors an interactive Facebook app, which allows them to interview brand gurus speaking at the show, an integrative iGuide where visitors can register personal interests and a unique visitor loyalty programme.

As well as major product launches, the show will feature keynote speeches from Coca-Cola, Diageo, Nokia, Costa Coffee and Lexus.

“Marketing Week Live is the key destination to learn about all the innovations and trends within marketing now,” said Centaur Exhibitions marketing manager Hazel Willis.

“We are lucky enough to be working with some of the best suppliers, many of whom are launching cutting edge technologies and products at the show.”

Charmaine Eggbury, global senior vice president of marketing at Nokia, will discuss how the brand is innovating with social and digital.

“We have to make sure we are at the forefront of changes of consumer behaviour,” she said. “As a marketer you need to make sure that you are continuously innovating both the marketing and your product types to stay ahead of that curve.”

Marketing Week reported a 26 per cent visitor increase in 2011.

Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Refocused offering for PLASA 2015
posted on: 20/4/2015 11:42:29
Audio and entertainment lighting event PLASA is driving forward “a progressive new approach” with its 2015 edition.

Centaur Live has invited industry figures across the engineering sector to join an Event Advisory Board, offering advice on the content and direction of its events.

Poken announces appointment of Steve Smith
posted on: 20/4/2015 10:53:22
Green event platform Poken has recruited Steve Smith as its new senior business development manager, based at Poken’s headquarters in Lausanne, Switzerland.

Olympia's Jazmin Beale becomes AEV chair
posted on: 20/4/2015 10:41:40
The Association of Event Venues (AEV) has announced the appointment of Jazmin Beale as chair of its Communications Working Group.

Events for Namuwongo continues charity drive
posted on: 17/4/2015 12:18:58
Events charity fundraising partnership, Events for Namuwongo (E4N), plans to continue supporting the community of Namuwongo by raising £25k per year going forward.