Sign in or Register
 
 
Exhibition News Race Day
Register today to receive each issue absolutely FREE!


Exhibition and Events Project Manager
Hemel Hempstead

Digital Marketing Assistant
Wimbledon

Area Sales Manager
East Midlands/North East

Event Sales Executive
North London



Should you open your doors to all and sundry or handpick the brands...

When it comes to insurance, it’s easy to be wise after the event....

With further investment in Asia and a thriving business in emerging...

Exhibition News July 2014
July 2014

Marketing Week Live outlines commitment to innovation
posted on: 21/6/2012 07:55:00
marketing week Diageo

Organiser Centaur has revealed some of the upcoming show highlights ahead of this year’s Marketing Week Live.

The event, on 27 and 28 June, will have 450 exhibitors, and is targeting marketing innovation.

The show will offer visitors an interactive Facebook app, which allows them to interview brand gurus speaking at the show, an integrative iGuide where visitors can register personal interests and a unique visitor loyalty programme.

As well as major product launches, the show will feature keynote speeches from Coca-Cola, Diageo, Nokia, Costa Coffee and Lexus.

“Marketing Week Live is the key destination to learn about all the innovations and trends within marketing now,” said Centaur Exhibitions marketing manager Hazel Willis.

“We are lucky enough to be working with some of the best suppliers, many of whom are launching cutting edge technologies and products at the show.”

Charmaine Eggbury, global senior vice president of marketing at Nokia, will discuss how the brand is innovating with social and digital.

“We have to make sure we are at the forefront of changes of consumer behaviour,” she said. “As a marketer you need to make sure that you are continuously innovating both the marketing and your product types to stay ahead of that curve.”

Marketing Week reported a 26 per cent visitor increase in 2011.

Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
UBM Live wins Sticky Wicket 2014
posted on: 28/7/2014 10:32:01
UBM Live came out on top as this year's champions at the fund-raising cricket tournament Sticky Wicket, on 23 July.

Britain for Events launches new initiative
posted on: 25/7/2014 17:00:26
Britain for Events has launched a National Events Month initiative focusing on different sectors of the industry in each of the four focus weeks.

Fresh Montgomery appoints new digital supplier
posted on: 25/7/2014 13:00:10
Following evaluation of the digital solutions available to exhibition organisers, Fresh Montgomery has made the move to run their portfolio of events on the expocms platform.

In the Rough raises £7,000 for charities
posted on: 25/7/2014 10:21:14
In the Rough, the annual charity golf day, sponsored this year by The NEC and held at the Forest of Arden Championship course near Birmingham on 17 July 2014 has raised £7,000 for good causes.

Emma Chilton, event manager at ACC Liverpool, has been elected as the inaugural chair for the Event Manager Working Group.