Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!


Sales & Project Manager
South East

Head of Shows Operations
Central, London

Sales Director
Central, London

Data Manager
Wimbledon



Analytics consultancy Acrotrend thrives on offering innovative...

Industry heavyweight and former pub landlord Tim Etchells, with 35...

Maria Schuett of Central Hall Westminster talks to EN about the...

Exhibition News December 2014
December 2014

Marketing Week Live outlines commitment to innovation
posted on: 21/6/2012 07:55:00
marketing week Diageo

Organiser Centaur has revealed some of the upcoming show highlights ahead of this year’s Marketing Week Live.

The event, on 27 and 28 June, will have 450 exhibitors, and is targeting marketing innovation.

The show will offer visitors an interactive Facebook app, which allows them to interview brand gurus speaking at the show, an integrative iGuide where visitors can register personal interests and a unique visitor loyalty programme.

As well as major product launches, the show will feature keynote speeches from Coca-Cola, Diageo, Nokia, Costa Coffee and Lexus.

“Marketing Week Live is the key destination to learn about all the innovations and trends within marketing now,” said Centaur Exhibitions marketing manager Hazel Willis.

“We are lucky enough to be working with some of the best suppliers, many of whom are launching cutting edge technologies and products at the show.”

Charmaine Eggbury, global senior vice president of marketing at Nokia, will discuss how the brand is innovating with social and digital.

“We have to make sure we are at the forefront of changes of consumer behaviour,” she said. “As a marketer you need to make sure that you are continuously innovating both the marketing and your product types to stay ahead of that curve.”

Marketing Week reported a 26 per cent visitor increase in 2011.

Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
International Confex has announced a host of partnerships with some of the UK’s leading suppliers, leading up to the 2015 show.

More than 53,000 visitors are expected to attend events at the Bournemouth International Centre in 2015, contributing around £50m to the local economy, said BH Live director of venues, Pat Coyne.

New directors appointed at QEII Centre
posted on: 19/12/2014 09:49:06
The Queen Elizabeth II Centre (QEII) has expanded the team with the addition of two new directors in early 2015.

The Mind Body Spirit Wellbeing Festival has expanded its UK reach with the launch a new Midlands edition at the NEC on 11-13 September 2015.

FaceTime has launched a new 15-part series of Exhibitor Shorts videos, aimed at helping enhance exhibitor performance.