The firm will use an interactive research wall, research pods and post-show online surveying.
“We’re firm believers in the power of face-to-face marketing and will also be exhibiting at Marketing Week Live, providing us the unique opportunity to meet with the broader marketing community and demonstrate our skills and experience live,” said Zing director Jo Walther.
Marketing Week Live marketing manager Hazel Willis said the show was looking forward to the link-up.
“We’re delighted to be working with Zing and are looking forward to their impartial visitor and exhibitor insights which we’re sure will help us as we continue to grow Marketing Week Live,” she said. Got a story for Exhibition News? Email us: email@example.com
The Association of Event Organisers (AEO), Association of Event Venues (AEV) and the Event Supplier and Services Association (ESSA) have joined together to launch a three-year research study into the UK exhibitions and live events sector.