The firm will use an interactive research wall, research pods and post-show online surveying.
“We’re firm believers in the power of face-to-face marketing and will also be exhibiting at Marketing Week Live, providing us the unique opportunity to meet with the broader marketing community and demonstrate our skills and experience live,” said Zing director Jo Walther.
Marketing Week Live marketing manager Hazel Willis said the show was looking forward to the link-up.
“We’re delighted to be working with Zing and are looking forward to their impartial visitor and exhibitor insights which we’re sure will help us as we continue to grow Marketing Week Live,” she said. Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net
The Scottish Festivals and Events Association (SEFA), a new trade organisation, representing the interests of the nation's events and festivals industry, launched officially on 16 May.
Four De Boer employees paced the streets of London to raise money for a good cause this month.
The team all completed the MoonWalk London event on 11 May.