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N200 merges with SO Group registration division
posted on: 27/6/2012 08:31:08
Event technology suppliers SO Group and N200 are in the final stages of a merger that will see N200 become a member of the exhibition supplier group.
The N200 owner and MD Bart van Bijnen told EN the deal has been in the planning stages for the past year and is expected to be completed in July. Under the proposed agreement, SO’s Visit division will be rebranded and merged with N200’s operations, which will join the SO Group as a member company. Financial terms have not been disclosed.
Van Bijnen will remain CEO of the newly combined group, with SO Visit MD David Cunningham as MD. SO Visit’s 23 employees will be retained at N200’s UK office. The company also has offices in the Netherlands and Germany.
The SO Connect visitor software offering will be combined with N200’s Enter platform, creating a centralised and standardised registration system available to customers worldwide, van Bijnen explained.
N200 currently services 400 events per year, which will increase to 600 as a result of the SO Group merger. While the majority of SO’s customers run UK events, N200’s stretch across Europe, meaning there is minimal customer overlap.
“This deal will make us Europe’s largest registrationcompany,” van Bijnen said. “By combining our offering, we will be able to give customers more technology and the same visitor experience across their shows worldwide.
“The platform will be fully operated by organisers, giving them control of their registration services.”
The first SO customer to move to the newly combined platform is Brintex.
The Association of Event Organisers (AEO), Association of Event Venues (AEV) and the Event Supplier and Services Association (ESSA) have joined together to launch a three-year research study into the UK exhibitions and live events sector.