Sign in or Register
 
 
Exhibition News Race Day
Register today to receive each issue absolutely FREE!


Business Development Manager
London

Head of Sales and Events
Harrogate International Centre

Event Manager
Nottingham

Sales Executive
London



Food show win spurs HIC Yorkshire's plans for growth...

Lewis Field, head of design at exhibition stand builder Nimlok...

The Old Granada Studios in Manchester have been revamped into an...

Exhibition News September 2014
September 2014

Montgomery and Imago cancel IP Expo Africa
posted on: 28/6/2012 10:26:32
ipexpo wozniak keeble steel

Montgomery Africa and Imago Techmedia have cancelled the second edition of the IP Expo technology trade show in August.
 
The pair cited economic conditions for the decision, claiming many information and communication technology (ICT) vendors and resellers whose technologies were on show have cut their advertising budgets.
 
Montgomery and Imago launched IP Expo Africa at the Sandton Convention Centre in South Africa on 15-16 November 2011. Montgomery Africa MD Damion Angus said the cancellation was a disappointment after a successful début last year.
 
“This has been particularly frustrating as the response to the inaugural show was so positive,” he said.

According to Imago MD Hugh Keeble, pressure on global marketing budgets is making it difficult for vendors to focus on developing markets such as South Africa. He also suggested IP Expo Africa was ahead of its time for the South African market, given its focus on the still-emerging technologies of cloud computing, IP infrastructure and virtualisation.

“It’s taking time for South African businesses to catch-up with concepts like cloud computing, virtualisation and data networking, which are mature market concepts,” Keeble told EN. “It wasn’t that we weren’t prepared to ride the wave and invest in growing an emerging market. We haven’t written the idea off, but we will wait for a better environment to launch back into.

“We want to create the leading IT African show, and as that isn’t possible at this stage, we decided to cancel it. We have the relationships with the vendors, but we have to be honest about what we can deliver.”

IP Expo was first held in the UK in 2006 and reported a 30 per cent visitor rise in 2011, along with a 20 per cent year-on-year increase in exhibitors to 260. Keeble said the next London show will chalk up double-digit growth for the fifth year in a row, consolidating its market-leading position within the UK IT industry. 
 
Imago also partnered with easyFairs last year to launch the IP Expo brand into Europe, holding its first European edition in Sweden in May. Keeble said the event attracted 4,000 visitors and more than 80 vendors, accruing more than €500,000 in revenue.
 
Pictured (from left): Imago’s Hugh Keeble, Apple co-founder Steve Wozniak and Imago’s Mark Steel
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Reed Exhibitions has appointed Chet Burchett as chief executive officer, effective January 2015.

Record attendance at Insomnia52 gaming event
posted on: 2/9/2014 10:20:13
More than 30,000 people, a best ever for the event, visited the UK’s largest gaming festival at the Ricoh Arena.

Scotland’s Trade Fair Spring is anticipating 450 exhibitors for its next exhibition in January 2015.

Organiser of the inaugural The Venue Expo, UKFE, has announced the 2015 edition of the show is to relocate to the Exhibition Centre Liverpool.

A team of Business Design Centre (BDC) staff has raised more than £29,000 for the charity Islington Giving after a six-day bike ride from Newcastle to the north London venue.