Sign in or Register | Newsletter
 
 



Register today to receive each issue absolutely FREE!





As part of the launch of DB Systems’s new RfiD solution,...


At the height of the summer and art season, Masterpiece London...


Two families across five generations - 120 years of Montgomery...


From superhero movies to comic conventions, it’s a geek's world and...


Logistics suppliers are playing an increasingly important role for...


Planning approval is being sought for a new Titanic Exhibition Centre...

Exhibition News September 2015
September 2015

Read it online
now for free!

Montgomery and Imago cancel IP Expo Africa
posted on: 28/6/2012 10:26:32
ipexpo wozniak keeble steel

Montgomery Africa and Imago Techmedia have cancelled the second edition of the IP Expo technology trade show in August.
 
The pair cited economic conditions for the decision, claiming many information and communication technology (ICT) vendors and resellers whose technologies were on show have cut their advertising budgets.
 
Montgomery and Imago launched IP Expo Africa at the Sandton Convention Centre in South Africa on 15-16 November 2011. Montgomery Africa MD Damion Angus said the cancellation was a disappointment after a successful début last year.
 
“This has been particularly frustrating as the response to the inaugural show was so positive,” he said.

According to Imago MD Hugh Keeble, pressure on global marketing budgets is making it difficult for vendors to focus on developing markets such as South Africa. He also suggested IP Expo Africa was ahead of its time for the South African market, given its focus on the still-emerging technologies of cloud computing, IP infrastructure and virtualisation.

“It’s taking time for South African businesses to catch-up with concepts like cloud computing, virtualisation and data networking, which are mature market concepts,” Keeble told EN. “It wasn’t that we weren’t prepared to ride the wave and invest in growing an emerging market. We haven’t written the idea off, but we will wait for a better environment to launch back into.

“We want to create the leading IT African show, and as that isn’t possible at this stage, we decided to cancel it. We have the relationships with the vendors, but we have to be honest about what we can deliver.”

IP Expo was first held in the UK in 2006 and reported a 30 per cent visitor rise in 2011, along with a 20 per cent year-on-year increase in exhibitors to 260. Keeble said the next London show will chalk up double-digit growth for the fifth year in a row, consolidating its market-leading position within the UK IT industry. 
 
Imago also partnered with easyFairs last year to launch the IP Expo brand into Europe, holding its first European edition in Sweden in May. Keeble said the event attracted 4,000 visitors and more than 80 vendors, accruing more than €500,000 in revenue.
 
Pictured (from left): Imago’s Hugh Keeble, Apple co-founder Steve Wozniak and Imago’s Mark Steel
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS

UK air shows scale back aerial exhibitions
posted on: 28/8/2015 16:03:21
Visitors to several UK air shows can expect reduced aerial displays this bank holiday weekend in the wake of the Shoreham tragedy, with one organiser defending its decision to cancel its 2015 event.


Heating and Renewables Roadshow back for 2015
posted on: 28/8/2015 12:16:27
Low-carbon and heating technology will be on the agenda when the Heating and Renewables Roadshow returns to the Midlands for 2015.


ExCeL London pumped for cardiology congress
posted on: 28/8/2015 10:49:59
European Society of Cardiology members are beating a path to ExCeL London for one of Europe’s largest medical congresses, which is expected to welcome up to 35,000 delegates from 100 countries.


Coventry’s Ricoh Arena is set to benefit from the opening of a new railway station, but there are mixed reactions over news only one 75-seat train will pass through hourly.


UK-based analytics service provider Storesense has launched its latest service to give organisers an insight into delegates’ movements at trade shows.