Sign in or Register
 
 
Exhibition News Race Day
Register today to receive each issue absolutely FREE!


Business Development Manager
London

Head of Sales and Events
Harrogate International Centre

Event Manager
Nottingham

Sales Executive
London



Lewis Field, head of design at exhibition stand builder Nimlok...

The Old Granada Studios in Manchester have been revamped into an...

CarFest has transformed from an off-the-cuff radio show idea to two...

Exhibition News August 2014
August 2014

Montgomery and Imago cancel IP Expo Africa
posted on: 28/6/2012 10:26:32
ipexpo wozniak keeble steel

Montgomery Africa and Imago Techmedia have cancelled the second edition of the IP Expo technology trade show in August.
 
The pair cited economic conditions for the decision, claiming many information and communication technology (ICT) vendors and resellers whose technologies were on show have cut their advertising budgets.
 
Montgomery and Imago launched IP Expo Africa at the Sandton Convention Centre in South Africa on 15-16 November 2011. Montgomery Africa MD Damion Angus said the cancellation was a disappointment after a successful début last year.
 
“This has been particularly frustrating as the response to the inaugural show was so positive,” he said.

According to Imago MD Hugh Keeble, pressure on global marketing budgets is making it difficult for vendors to focus on developing markets such as South Africa. He also suggested IP Expo Africa was ahead of its time for the South African market, given its focus on the still-emerging technologies of cloud computing, IP infrastructure and virtualisation.

“It’s taking time for South African businesses to catch-up with concepts like cloud computing, virtualisation and data networking, which are mature market concepts,” Keeble told EN. “It wasn’t that we weren’t prepared to ride the wave and invest in growing an emerging market. We haven’t written the idea off, but we will wait for a better environment to launch back into.

“We want to create the leading IT African show, and as that isn’t possible at this stage, we decided to cancel it. We have the relationships with the vendors, but we have to be honest about what we can deliver.”

IP Expo was first held in the UK in 2006 and reported a 30 per cent visitor rise in 2011, along with a 20 per cent year-on-year increase in exhibitors to 260. Keeble said the next London show will chalk up double-digit growth for the fifth year in a row, consolidating its market-leading position within the UK IT industry. 
 
Imago also partnered with easyFairs last year to launch the IP Expo brand into Europe, holding its first European edition in Sweden in May. Keeble said the event attracted 4,000 visitors and more than 80 vendors, accruing more than €500,000 in revenue.
 
Pictured (from left): Imago’s Hugh Keeble, Apple co-founder Steve Wozniak and Imago’s Mark Steel
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Pickevent hosted a busy night of networking at the Google Campus in east London last night (28 August).

Venue Expo hosts exhibitor masterclass
posted on: 29/8/2014 11:23:24
Exhibitors were given a masterclass on how to maximise their ROI ahead of the first edition of The Venue Expo.

Telegraph Events planning further expansion
posted on: 28/8/2014 11:11:40
The newly branded Telegraph Events is planning to announce two more exhibitions running in 2015-6 by the turn of the year, Exhibition News can reveal.

More than 15,000 people visited the inaugural BBC Good Food Festival at Hampton Court Palace over the Bank Holiday Weekend, according to organiser River Street Events.

Carfest raises £1.5m for charity
posted on: 27/8/2014 11:45:11
Brand Events’ two CarFest events held in August are set to raise £1.5m for BBC’s Children in Need.