As the event technology industry is rapidly transitioning to mobile,...
Tarsus trading update highlights revenue growth in Turkey
posted on: 29/6/2012 10:01:37
Tarsus Group has issued a pre-close trading update highlighting revenue growth and strong forward bookings led by its Turkish operations in recent months.
In a statement on 29 June, the company said forward bookings are at 77 per cent of anticipated full-year revenues, compared with 70 per cent in 2011 (adjusted for biennial events). Tarsus said revenues are heavily weighted towards the second half of the year due to its exhibition timeline, but that trading over the first six months of the year has been in line with the board’s expectations.
Tarsus has been aggressively ramping up its emerging markets portfolio as part of plans to see half of its revenues coming from these territories by 2013. In its latest trading statement, the firm flagged a 17 per cent year-on-year increase in revenues for its recycling, environment and waste event, REW Istanbul, in June.
Event marketing and brand marketing executives from FreemanXP and the Event Marketing Institute (EMI) have reported the most effective social media channels to reach target audiences before, during and after events in a new joint study.