Sign in or Register | Newsletter

Register today to receive each issue absolutely FREE!

Account Manager
North Warwickshire

Business Development Manager, Events & Exhibitions
Huddersfield, Yorkshire

Conference Sales Co-ordinator
Central, London

Sales Executive / Manager
Manchester Square, London

Sales Academy

Production Controller

From ballet, scotch eggs to working with the Top Gear gang, Chris...

Are we a sales or marketing led industry? Members of the EN30/30 give...

David Epstein, content marketing manager at event management platform...

The registration process for your event is critically important, EN...

AMR International helps clients build business strategies for...

Simon Berger, founder of IM2 Group and co-founder of Millennial...

Exhibition News November 2015
November 2015

Read it online
now for free!

Ideal Home Scotland attracts greater spend as visitors dip
posted on: 2/7/2012 12:12:34
ideal home scotland

Media 10 has reported a 102 per cent increase in average customer spend at this year’s Ideal Home Show Scotland against a five per cent dip in visitor attendance.
Ideal Home Show Scotland took place at the Scottish Exhibition and Conference Centre (SECC) from 2 to 5 June, the Queen’s Diamond Jubilee weekend, and attracted 38,000 visitors (pending ABC audit), down from 40,006 (ABC audited). Last year’s show attracted a total  of 44,020 attendees.
The consumer show was opened by celebrity ambassadors Lorraine Kelly, Laurence Llewelyn-Bowen, Gregg Wallace, George Clarke, Diarmuid Gavin and Suzi Perry. The organiser said 400 exhibitors were on show this year across its eight sections: Interiors, Home Improvements, Home Food and Homewares, Woman, Shopping, Home of the Future, Gardens and Show Homes. This year’s event also featured the Prince’s Arts and Crafts Show House, along with entertainment and celebrity demonstrations.
This was the second annual edition Media 10 has held of the Ideal Home Show in Scotland after relaunching the event last May.
“We always knew this year would be difficult being up against the Jubilee Weekend; however, with such good reports from exhibitors and visitors and average customer spend up 102 per cent, we are thrilled,” Media 10 MD Lee Newton said.
“The combination of quality exhibitors, new celebrity team, creative features and our key sponsors have resulted in fantastic results for 2012.”
The organiser said a targeted PR and marketing campaign and its work with partners were key to achieving the better customer spend result.
Ideal Home Show Scotland returns to the SECC from 24 to 27 May 2013.
Media 10 recently launched the new Ideal Home Show Online Shop offering more than 1,000 products from suppliers.
Got a story for Exhibition News? Email us:

Share article:

Would you like to Leave a Comment?


Explori strikes major US deal
posted on: 27/11/2015 15:27:12
Global exhibition research provider Explori has partnered with US-based research consultancy Exhibit Surveys.

Confex to inspire industry with UK Events Week
posted on: 27/11/2015 10:31:35
Mash Media, the organiser of International Confex are set to light up the events industry next spring with the launch of UK Events Week.

Nominations now open for 10th ENAs
posted on: 27/11/2015 09:21:25
The tenth Exhibition News Awards have officially opened nominations, ahead of the event on 28 April 2016.

Rugby Expo to relocate to Ricoh Arena in 2016
posted on: 26/11/2015 16:42:17
Organiser of Rugby Expo has secured a new long-term partnership with Wasps Rugby Club that will see the event move to the Ricoh Arena in 2016.

Reed Exhibitions acquires Legend Exhibitions
posted on: 26/11/2015 11:23:36
Reed Exhibitions has announced the acquisition of Legend Exhibitions, organiser of a portfolio of retail technology and retail design events, for an undisclosed sum.