Sign in or Register
 
 
Fonix
Register today to receive each issue absolutely FREE!
Exhibition News Awards




The Artexis easyFairs Group has acquisitive global ambitions. EN...

Manchester Central won the Exhibition News award for Best Venue last...

EN looks back over 150 years of Perton Signs and the company’s...

Exhibition News April 2014
April 2014

ACC Liverpool gives proposed exhibition space its own brand
posted on: 4/7/2012 08:41:37
liverpool exhibition centre

ACC Liverpool will officially reveal the new identity of its planned £40m exhibition venue at the Association of Event Organisers (AEO) Awards on Friday 6 July.
 
The Exhibition Centre Liverpool, as it will be known until a naming sponsor is confirmed, will offer total exhibition space of 8,100sqm used as one hall or divided across three. The additional space will bring the venue's total interlinked event space to 15,225sqm.
 
ACC Liverpool went to tender for development of the new exhibition centre in March and is expected to appoint a contractor by September. Work is then due to start in autumn 2013 and be completed in late 2014. First event bookings will be taken from spring 2015.
 
The venue is also in the process of recruiting an exhibition sales manager for its new facility.
 
“With its progressive technology, flexibility and interconnectivity with ACC Liverpool’s existing facilities, Exhibition Centre Liverpool will ensure that the city is placed firmly on the map as the UK’s newest and most exciting destination for large-scale trade and consumer exhibitions,” ACC Liverpool commercial director Tim Banfield said. “This is what we wanted to communicate in the holding name.
 
“Exhibition Centre Liverpool will be fully integrated into the arena and convention centre but we wanted to give the exhibition centre a standalone identity as the city has a huge amount to offer as a North West destination for consumer and trade exhibitions.”
 
Head of marketing Michelle Kemp said ACC will launch fresh marketing collateral and a holding website in autumn.
 
“Our holding brand will be the identity by which we communicate to exhibition organisers and the wide industry over coming months,” she added.
 
Banfield pointed out there are 7.8 million people within a 90 minute drive of Exhibition Centre Liverpool’s location, with an estimated 300 million consumers within three hours of the city.

The Exhibition Centre Liverpool will be wholly owned by Liverpool City Council and managed by the ACC Liverpool team and is expected to host 50 events in its first year.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Diversified unveils SITS14 show content
posted on: 23/4/2014 14:41:20
More than 4,500 IT professionals are expected to attend The Service Desk & IT Support Show (SITS14) when it returns to Earls Court for its 20th anniversary.

Scotland’s Trade Fair Autumn is set to grow this September with 120 exhibitors from the gift, homeware and jewellery sectors attending, up 10 per cent from last year.

Grand Designs Live adds new features
posted on: 23/4/2014 12:32:47
Leading contemporary home show Grand Designs Live will showcase a range of new attractions when it returns to Excel London for its 10th year.

The Edinburgh International Conference Centre (EICC) is set to host a briefing and networking event for members of the Scottish Events and Festivals Association (SEFA) on 8 May 2014.

EVCOM partners with The Meetings Show
posted on: 23/4/2014 09:54:59
The Meetings Show has partnered with new industry association EVCOM to raise the event’s profile and benefit members and attendees.