Sign in or Register | Newsletter
 
 



Register today to receive each issue absolutely FREE!


Event Sales Executive
Wimbledon

Head of Sales
Manchester

Exhibition Coordinator
South Bucks

Head of Exhibitor Sales
Silverstone Drive, Coventry

Event Senior Sales Executive
Wimbledon

Marketing Executive
Daventry, Northamptonshire



Richard Dove from Showplans Technology Group, explores the changing...

Event organisers are harnessing the power of telemarketing to...

Many organisers have dipped their toes in Africa’s water, the...

Darren Poultney, managing director of Smart AV, talks to EN about the...

Jamie Vaughan managing director EMEA of Eventbase tells EN how a...

The Halo Group’s Alistair Watson tells EN about the creative...

Chris Clipston, technical director at Circdata, shares with EN some...

Global in size, Agility’s regional director for Fairs and Events...

David Chalmers, marketing director, Europe at Cvent discusses the...

Kate Bishop at LOLA Event Staffing, shares her best practice on...

Exhibition News June 2015
June 2015

Read it online
now for free!

Britain for Events launches latest campaign
posted on: 6/7/2012 08:19:46
michael hirst bvep

Senior industry professionals backed Britain at the launch of the Britain for Events 2012/13 campaign.
 
More than 100 events industry professionals attended the launch at IET London: Savoy Place as well as representatives from Government and business including UK Sport, the Tourism Alliance, destination management companies and UK Border Agency.
 
Michael Hirst, Chair of the Business Visits & Events Partnership launched the campaign with the messages Britain for Events is carrying to media, business and government audiences. He also unveiled the ‘Events are GREAT Britain’ creative for the first time in the UK.
 
The event included a panel discussion featuring Zibrant MD Fay Sharpe, ITV head of events and hospitality Katie Resnick, International Confex group director Jonny Sullens, and IET head of events Alex Mitchell.
 
“ITV is falling in love with Britain again, all the street festivals and activity from 2012 has show what a fabulous time it is for British events and the eyes of the world eyes are on us,” Resnick said.
 
Sharpe claimed 2012 is going to be a tough year and there is still work to do, but believed the Britain for Events initiative is the way to get the industry through.
 
“2013 will also be tough and as an industry we need to show our creativity to attract business into the UK and encourage corporates to keep business here too,” she said.

“The standard of delivery from event organisers in the UK is the highest in Europe. I love Britain, we need to back Britain.”
 
Sullens agreed the industry has a fantastic proposition, with people that are passionate about events. “Executives should write to their local MPs, tell them about their business and the impact they have on the local economy,” he said.
 
“We need to present a united front with every aspect of the meeting and events industry all pushing towards the same aims; unity is important,” Mitchell added.
 
Britain for Events is an annual campaign running from April to March and culminating at International Confex on 19-21 March 2013.

Any exhibition-related news? Email exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS

I2i Events toasts triple win at AEO Awards
posted on: 29/6/2015 16:26:45
Organiser i2i Events was one of the major winners at the Association of Exhibition Organisers (AEO) Excellence Awards in London on Friday 26 June.


Camexpo 2015 keynote speakers unveiled
posted on: 29/6/2015 16:02:40
Diversified Communications UK has revealed details of its keynote speakers for camexpo 2015, one of the UK’s largest gatherings of complementary, natural and integrative health professionals.


January Furniture Show gears up for 2016 show
posted on: 29/6/2015 15:46:39
Organiser Furniture Fairs is expanding the 2016 edition of the January Furniture Show, extending Hall 5 to accommodate the show’s “significant growth”.


ISES looks forward to AGM
posted on: 29/6/2015 14:58:29
The International Special Events Society (ISES) UK will introduce new board members at its AGM event tomorrow, with incoming president Kevin Jackson outlining his objectives for the coming year.


Diversified Communications UK has announced the launch of new trade show Commercial Kitchen, to be held at the NEC next year.