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Brintex appointed to run IOG Saltex trade show
posted on: 13/7/2012 08:31:39
Brintex has been appointed by the Institute of Groundsmanship (IOG) to undertake sales and marketing of its IOG Saltex event for the open space management industry from 2013.
The organiser announced Jon Gibson, who worked on IOG Saltex as event director from 1994 to 1999, will oversee the trade show’s new direction. Current organiser Pilot Navigation will run its last event from 4 to 6 September at Royal Windsor Racecourse before handing over responsibilities in order to focus on its wholly-owned exhibition portfolio and new partnerships.
Pilot Navigation has managed the show for the past seven years and is also involved with this year’s IOG Industry Awards and Sports Turf Conference at York Racecourse in December.
“I have visited IOG Saltex on many occasions over the last 20 years as it is an outstanding event for the groundscare, outdoor leisure and amenity sectors, and I am delighted that Brintex is now being given the opportunity to work with the IOG to develop the event further,” Brintex MD Malcolm Taylor said.
IOG chief executive Geoff Webb thanked the Pilot Navigation team and sales director Clare Johnson for its assistance during a period of difficult market conditions.
“The Pilot team has certainly helped keep IOG Saltex as a major event while many other trade shows have floundered,” he said.
“I wish Clare well with her new plans and I now look forward to a similarly successful relationship with Brintex, one of the UK’s largest independent exhibition organisers, and to the continued success of IOG Saltex, the industry’s flagship event.”
VisitBritain is set to resume responsibility for international business events promotion as part of the recommendations emerging from the government’s Triennial Review of VisitBritian and VisitEngland.