More than 120 exhibitors have signed up to organiser What’s on 4’s spin-off BabyExpoMK show in September.
Event director Suzanne Borrell is hopeful of attracting 150 firms to this year’s debut show on 29-30 September at thecentre:mk in Milton Keynes.
Parenting author Annabel Karmel will be one of the main attractions at the show, which will also include the Juno Natural ParentingZone, a flexible working area for mums, and the ‘Face of BabyExpo’ competition.
“The venue offers the opportunity for substantial pre-event promotion along with a very high profile location with guaranteed traffic,” said event director Suzanne Borrell.
The new launch follows the latest BabyExpo show in November at the new American Express Community Stadium (AMEX) in Brighton, which attracted 4,500 people and 180 exhibitors.
London-based event industry exhibition, Square Meal's Venues & Events Live, is to extend the open hours of the first day of its show in response, the organiser says, to calls from the industry.