Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Richard Mann, market development director at the NEC asks who owns...

EN’s Annie Byrne meets River Street Events’ MD Laura Biggs who...

ASP trio Jon Benjamin, Arran Coole & Jon Small talk tech innovation,...

Exhibition News March 2015
March 2015

Pulse to switch dates in 2013
posted on: 20/7/2012 09:35:53
pulse 2011

London-based gift trade event Pulse will move forward from June to May next year following extensive retailer and exhibitor market research.
 
The news came as the trade show reported a three per cent rise in VIP visitors to its most recent event from 10 to 12 June at Earls Court, against a four per cent dip in attendance. Total figures were not disclosed, but the show usually expects to attract more than 7,000 industry representatives.
 
Pulse organiser Clarion Events attributed the visitor drop to current market conditions along with a show date that fell directly after the Jubilee bank holiday weekend. However, it claimed VIP visitors increased three per cent, while press attendances soared by 118 per cent.
 
Pulse also saw a 30 per cent year-on-year increase in new suppliers and designs on the show floor across several new sections including its Launchpad zone. This year’s Pulse featured the first Dragons Den competition in partnership with House of Fraser and retail marketing consultant Mary Portas.
 
Clarion said the new dates for summer 2013 will benefit buyers by giving them a longer lead-time to source product fro the current buying season, as well as avoid clashes with the half-term break and the May bank holiday.
 
The organiser said current exhibitors had thrown their support behind the May date and pointed out it was the proven dateline the show had enjoyed for several years previously.
 
“Design shines through in any economic mood and this sector enjoyed good orders while slightly lower footfall from smaller independents showed retail caution,” show director Raj Gill said.
 
“The support for Pulse’s new 2013 dateline has been strong as it clearly promotes earlier sales for retailers and suppliers. We very much look forward to next year and our clients can’t wait to see which new endorsements we work with as the show continues to grow in importance.”
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
LiftEx and Ultimate Christmas Fair choose ECL
posted on: 27/3/2015 15:24:03
ACC Liverpool has confirmed three more bookings for its new exhibition centre, six months ahead of its September opening.

The Association of Event Organisers (AEO), Association of Event Venues (AEV) and the Event Supplier and Services Association (ESSA) have joined together to launch a three-year research study into the UK exhibitions and live events sector.

Organiser UBM has announced the formation of a new product group, UBM Life Sciences, which will operate within the UBM Americas division.

AEO extends N200 partnership in 2015
posted on: 26/3/2015 10:28:31
The Association of Event Organisers (AEO) has renewed its partnership for 2015 with event registration, ticketing and data intelligence business, N200, a GES Global Company.

North London venue Alexandra Palace has been awarded £18.8m funding from the Heritage Lottery Fund (HLF), towards a major regeneration project.