Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!


Data Manager
Wimbledon

Sales Manager
Farnborough

Sales Manager
London

Sponsorship Manager
London



Stephane Doutriaux founder of event tech company Poken tells EN how...

EN editor Jamie Wallis takes the trip up to Shropshire to have lunch...

Event manager Chris Brazier needs no wake-up call ahead of the 2015...

Exhibition News November 2014
November 2014

Pure London focuses on the body and juniors at August show
posted on: 25/7/2012 10:26:37
Pure showfloor RESIZE

I2i Events Group has announced two additional product areas for the next edition of its Pure London fashion industry show.

The new Pure Body zone will showcase lingerie, swimwear, shapeware and loungewear, while Pure Junior will feature a selection of 20 leading and up-and-coming childrenswear brands. The two new areas will sit alongside the show’s four distinct sections: Womenswear, Spirit Young Fashion, Footwear and Accessories.
 
I2i expects 1,000 brands at the next Pure London, which will be held from 19 to 21 August at Olympia. Among these are a host of first-time exhibitors including Vivienne Westwood footwear, Christian Lacriox handbags and jewellery and the O’Neill lifestyle brand.
 
Pure London previously announced plans to expand its August show floorplan by at least 700sqm following a strong February edition.
 
“This season, Pure London promises to be the most vibrant and exciting show to date,” event director Sarah Lawrence said. A major area of investment has been made in Pure London’s seminar programme, which will include 75 sessions designed and written by buyers, she added.
 
Sessions have been split into ‘Better Buying’, ‘Better Business’ and ‘Retail Insight’ streams and include a Q&A with fashion guru Brix Smith-Start, and speech from Ultimo owner Michelle Mone OBE.
 
“With industry-best brands unveiling their collections alongside the designers of tomorrow, masses of insight from fashion experts, networking opportunities and a series of inspiring runway shows, a visit to the three-day event is a pivotal part of every serious fashion buyer’s season,” Lawrence added.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
The Back to the Future theme, complete with a De Lorean DMC-12 was among the highlights at Event Supplier & Services Association’s (ESSA) G50+Conference event on 20 November.

Business Events Bournemouth has launched a new service as a single point of contact for anyone planning, running and attending a major event in the south coast resort.

Exhibition venue Peterborough Arena is set to host a new regional fundraiser Pretty Muddy next summer, run by organiser of the Race for Life events, Cancer Research UK.

The Farm Business Innovation Show, one of the world’s largest rural enterprise exhibitions, will relocate from London’s Olympia to the NEC from 11-12 November 2015.

Ex-VNU Business Publications MD Brin Bucknor has joined Mash Media to spearhead the event and publishing company's commercial development.