Sign in or Register
 
 
Exhibition News Race Day
Register today to receive each issue absolutely FREE!


Senior Recruitment Consultant
Hertfordshire

Business Development Manager
London

Head of Sales and Events
Harrogate International Centre

Event Manager
Nottingham



EN Race Day debate to tackle free content...

Garry Tyson scooped the gong for Best Organiser Salesperson at this...

“North West must stand united”...

Exhibition News September 2014
September 2014

Pure London focuses on the body and juniors at August show
posted on: 25/7/2012 10:26:37
Pure showfloor RESIZE

I2i Events Group has announced two additional product areas for the next edition of its Pure London fashion industry show.

The new Pure Body zone will showcase lingerie, swimwear, shapeware and loungewear, while Pure Junior will feature a selection of 20 leading and up-and-coming childrenswear brands. The two new areas will sit alongside the show’s four distinct sections: Womenswear, Spirit Young Fashion, Footwear and Accessories.
 
I2i expects 1,000 brands at the next Pure London, which will be held from 19 to 21 August at Olympia. Among these are a host of first-time exhibitors including Vivienne Westwood footwear, Christian Lacriox handbags and jewellery and the O’Neill lifestyle brand.
 
Pure London previously announced plans to expand its August show floorplan by at least 700sqm following a strong February edition.
 
“This season, Pure London promises to be the most vibrant and exciting show to date,” event director Sarah Lawrence said. A major area of investment has been made in Pure London’s seminar programme, which will include 75 sessions designed and written by buyers, she added.
 
Sessions have been split into ‘Better Buying’, ‘Better Business’ and ‘Retail Insight’ streams and include a Q&A with fashion guru Brix Smith-Start, and speech from Ultimo owner Michelle Mone OBE.
 
“With industry-best brands unveiling their collections alongside the designers of tomorrow, masses of insight from fashion experts, networking opportunities and a series of inspiring runway shows, a visit to the three-day event is a pivotal part of every serious fashion buyer’s season,” Lawrence added.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
AEV happy with progress
posted on: 19/9/2014 14:07:46
The Association of Event Venues (AEV) chairman Nigel Nathan (pictured) said 2014 was “a very strong 12 months” at its latest AGM.

ICC Birmingham grows technical events team
posted on: 19/9/2014 12:48:10
The International Convention Centre (ICC) Birmingham, part of the NEC Group, has appointed two new technical event managers.

Britain for Events has revealed the second week of October will highlight exhibitions and experiential events as part of its campaign for National Events Month.

AEO launches Enterprise Forum
posted on: 18/9/2014 11:46:06
The Association of Event Organisers (AEO) has launched a new one-day event to help smaller firms grow their business.

UBM confirms Advanstar talks
posted on: 18/9/2014 10:42:10
UBM has confirmed it is in discussions to acquire Advanstar, a privately held US trade show organiser.