Sign in or Register
 
 
Exhibition News Race Day
Register today to receive each issue absolutely FREE!




Haymarket Exhibitions stands at a crossroads. EN catches up with its...

EN Race Day debate to tackle free content...

Garry Tyson scooped the gong for Best Organiser Salesperson at this...

Exhibition News October 2014
October 2014

Pure London focuses on the body and juniors at August show
posted on: 25/7/2012 10:26:37
Pure showfloor RESIZE

I2i Events Group has announced two additional product areas for the next edition of its Pure London fashion industry show.

The new Pure Body zone will showcase lingerie, swimwear, shapeware and loungewear, while Pure Junior will feature a selection of 20 leading and up-and-coming childrenswear brands. The two new areas will sit alongside the show’s four distinct sections: Womenswear, Spirit Young Fashion, Footwear and Accessories.
 
I2i expects 1,000 brands at the next Pure London, which will be held from 19 to 21 August at Olympia. Among these are a host of first-time exhibitors including Vivienne Westwood footwear, Christian Lacriox handbags and jewellery and the O’Neill lifestyle brand.
 
Pure London previously announced plans to expand its August show floorplan by at least 700sqm following a strong February edition.
 
“This season, Pure London promises to be the most vibrant and exciting show to date,” event director Sarah Lawrence said. A major area of investment has been made in Pure London’s seminar programme, which will include 75 sessions designed and written by buyers, she added.
 
Sessions have been split into ‘Better Buying’, ‘Better Business’ and ‘Retail Insight’ streams and include a Q&A with fashion guru Brix Smith-Start, and speech from Ultimo owner Michelle Mone OBE.
 
“With industry-best brands unveiling their collections alongside the designers of tomorrow, masses of insight from fashion experts, networking opportunities and a series of inspiring runway shows, a visit to the three-day event is a pivotal part of every serious fashion buyer’s season,” Lawrence added.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
UBM closes Energy & Environment Expo
posted on: 2/10/2014 12:11:19
UBM Live has moved to close its Energy & Environment Expo after its debut showing in June, with exhibitors set to shift to Ecobuild or the Facilities Show “dependent on their business objectives.”

The National Wedding Show has revealed record attendance figures from its London show which took place at Earls Court on 26-28 September.

First National Pet Show looks to breed success
posted on: 1/10/2014 15:52:08
Brand Events’ National Pet Show has revealed plans to expand for 2015 after its inaugural edition at the NEC, on 20-21 September.

Organiser i2i has said The Energy Event has more than 60 per cent of exhibition space already rebooked following an expected best-ever attendance.

National Events Month, part of the annual Britain for Events campaign, launches this week to promote the best of British events.