Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Juraj Holub, social media and content marketing specialist at sli.do,...

Alastair Reece, head of DBPixelhouse, argues that RFiD is not as...

Company founders Alan Newton and Toby Heelis have launched new...

Exhibition News April 2015
April 2015

Pure London focuses on the body and juniors at August show
posted on: 25/7/2012 10:26:37
Pure showfloor RESIZE

I2i Events Group has announced two additional product areas for the next edition of its Pure London fashion industry show.

The new Pure Body zone will showcase lingerie, swimwear, shapeware and loungewear, while Pure Junior will feature a selection of 20 leading and up-and-coming childrenswear brands. The two new areas will sit alongside the show’s four distinct sections: Womenswear, Spirit Young Fashion, Footwear and Accessories.
 
I2i expects 1,000 brands at the next Pure London, which will be held from 19 to 21 August at Olympia. Among these are a host of first-time exhibitors including Vivienne Westwood footwear, Christian Lacriox handbags and jewellery and the O’Neill lifestyle brand.
 
Pure London previously announced plans to expand its August show floorplan by at least 700sqm following a strong February edition.
 
“This season, Pure London promises to be the most vibrant and exciting show to date,” event director Sarah Lawrence said. A major area of investment has been made in Pure London’s seminar programme, which will include 75 sessions designed and written by buyers, she added.
 
Sessions have been split into ‘Better Buying’, ‘Better Business’ and ‘Retail Insight’ streams and include a Q&A with fashion guru Brix Smith-Start, and speech from Ultimo owner Michelle Mone OBE.
 
“With industry-best brands unveiling their collections alongside the designers of tomorrow, masses of insight from fashion experts, networking opportunities and a series of inspiring runway shows, a visit to the three-day event is a pivotal part of every serious fashion buyer’s season,” Lawrence added.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Large events drive UBM Q1 results
posted on: 24/4/2015 12:58:46
Events-led communications company UBM’s trading update, 24 April, indicates its largest events continue to drive performance.

Refocused offering for PLASA 2015
posted on: 20/4/2015 11:42:29
Audio and entertainment lighting event PLASA is driving forward “a progressive new approach” with its 2015 edition.

Centaur Live has invited industry figures across the engineering sector to join an Event Advisory Board, offering advice on the content and direction of its events.

Poken announces appointment of Steve Smith
posted on: 20/4/2015 10:53:22
Green event platform Poken has recruited Steve Smith as its new senior business development manager, based at Poken’s headquarters in Lausanne, Switzerland.

Olympia's Jazmin Beale becomes AEV chair
posted on: 20/4/2015 10:41:40
The Association of Event Venues (AEV) has announced the appointment of Jazmin Beale as chair of its Communications Working Group.