Trident Exhibitions has cancelled its Sensors and Systems show at Silverstone in October after joining forces with industrial sector events and publishing company Datateam Business Media on a new event.
 
The pair have announced a partnership in order to run a sole, national exhibition for the sensors and instrumentation industries from 2013. Details of the new exhibition will be announced during Datateam’s Sensing Technology show at The NEC from 25 to 26 September.
 
Trident Exhibitions rebranded its regional Instrumentation show to Sensors and Systems last year and held its previous edition at FIVE, Farnborough. The company also runs a series of craft and hobby shows.
 
Datatream launched Sensing Technology in September 2010 as a dedicated sensors exhibition at The NEC. The event runs alongside several other complementary exhibitions including PPMA, TCT Live, MM Live, Nano Live and MEMs Live. The company publishes 30 trade magazines including 12 titles in the industrial sector such as instrumentation and automation.
 
“This partnership can only benefit the industry, providing a focused exhibition targeting a dedicated audience,” Trident Exhibitions MD Helen Thewlis said. “We have many years experience in running dedicated events alongside each other at The NEC and are happy to come together with Datateam to run a sensors event.
 
“Trident has worked closely with Datateam for our successful Mtex and Instrumentation shows in the past, so this partnership is a logical extension of this relationship.”
 
Datateam publishing director Kathy Ambrose said the alliance was built on mutual respect and understanding of the market.
 
“The UK needs a major sensing and instrumentation event and together we can provide that,” she said. “The future looks very exciting.”
 
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