The launch edition will be held in the West Hall of Olympia from 16 to 17 October.
The organisers said more than 120 of the industry’s most prestigious and quality companies are now on-board including Gilchrist and Soames, Hypnos design beds, Bagno Design, Cooke and Mason, Spa Creators, McLaren Furniture, FastBooking, Mr and Mrs Smith and Nespresso.
The pair also claimed 1,500 hoteliers had registered for the event. Target attendees include independent, luxury and boutique hotels, B&Bs, guesthouses, pubs and restaurants with rooms.
Core content will include free-to-attend sessions split into Industry Issues and Business Solutions theatres, head-to-head interviews with industry experts and a networking bar. Further details have not yet been released.
VisitBritain is set to resume responsibility for international business events promotion as part of the recommendations emerging from the government’s Triennial Review of VisitBritian and VisitEngland.