Taking place on 3-4 September, Cross Media 2012 will look at ways to integrate digital and traditional marketing channels to drive customer engagement and increase revenues, focusing on social media, digital communications, print, publishing and design.
The event grew out of Ipex, the global technology event for print, publishing and media, but focuses on the end users of the technology, rather than the technology itself.
Aztec Event Services has been brought on board to provide high tech and innovative AV services. It will also include technology to support 'Silent Seminars' in the theatres.
AV will be an important part of every show, and event director Nick Craig Waller sees it as particularly important to get it right at this event, which has senior attendees and exhibitors from high tech industries and high profile brands.
“We are using Aztec’s expertise and experience to create a spectacle for visitors,” said Waller. “As an example, there is always a buzz of sound at events, and the 'Silent Seminars', where all the attendees wear headsets, allows us to have effective and exciting speakers and demonstrations without interference from the busy and sometimes noisy environment.
“This will be a test for the technology for other of our shows. Aztec comes with excellent word of mouth recommendations and years of experience in the industry," he added.
VisitBritain is set to resume responsibility for international business events promotion as part of the recommendations emerging from the government’s Triennial Review of VisitBritian and VisitEngland.