The Liverpool Waterfront Business Partnership (LWBP) is setting up a Community Interest Company (CIC) to spur more visitors to the city waterfront, which it hopes will rival the likes of Darling Harbour in Sydney.

Senior staff from the five major local landowners: ACC Liverpool, Tate Liverpool, National Museums Liverpool, Merseytravel and Gower Street Estates, plus The Canal and River Trust and the city’s economic development company Liverpool Vision, are joining forces to turn the waterfront into an all year-round destination, creating more jobs and contributing more to the local economy.

A new website has been launched featuring the attractions and activities around Albert Dock, Kings Dock, Princes Dock and the Pier Head.

LWBP was formed in 2009 aims to establish Liverpool as the major UK tourism city outside of London with the CIC the next stage in its plan.

Recent waterfront events include the launch of the Cruise Liner Terminal and Music On the Waterfront, which attracted thousands of visitors to the Pier Head.

“The waterfront is integral to the identity and experience of the city and Liverpool’s fortunes are directly linked to the ebb and flow of waterfront activity,” said Liverpool mayor Joe Anderson.
“These days it is a symbol of Liverpool as an outward-looking international city. Progress made in recent years needs to be continued to ensure that this great natural asset is playing a full and vital role in the city’s status and ambition.”
 
Liverpool City and Wirral Borough Council are putting together a £15m business expo to showcase the region’s trade and investment opportunities to the international market.
 
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