Informa Exhibitions is launching a series of roadshows internationally in the lead-up to its quadrennial Ipex 2014 exhibition in the UK next year.
 
The organiser said the complementary events will expose delegates to its next trade show theme of ‘discovering and exploring’ print’s role within the changing marketing mix. The roadshows will be held in one or more cities across Australia, Belgium and the Netherlands, Brazil, China, France, Germany, India, Italy, Japan, South Africa, Sweden, Turkey, the UK and the US.
 
Each of the lead-up events aims to provide a networking forum for key print groups, associations, media and exhibitors and will look at the latest industry analysis, trends, statistics while discussing growth opportunities and case studies. Informa also hopes to give potential visitors an overview of its trade show services and related logistics in attending the main event.
 
Informa claims its Ipex 2014 is on course to fill all 100,00sqm of Excel when it comes to London on 26 March to 2 April 2014.
 
“We will present informative and engaging events that will focus on the international printing community, especially among the emerging markets, to ensure we engage, attract and deliver these visitors to London in 2014,” Ipex marketing director Nick Craig Waller said.
 
“There has been a significant rise in footfall from emerging markets around the globe. At Ipex 2010, the split was 52 per cent UK and 48 per cent international visitors and we expect this to increase to 55 per cent internationally in 2014.”
 
As an example, Craig Waller said China was increasing its collective stand space in 2014 by 100 per cent.
 
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