“From visitor feedback, we have found that Manchester Central is a firm favourite as a venue choice, which prompted the decision to move back to the venue,” show manager Marlene Carr said. “The show’s attendees come from far and wide and, for many, their trip is part of a longer break in the city.
“Manchester Central’s great transport links and city centre location are therefore big positives, as is the abundance of accommodation on the venue’s doorstep.”
As proof of the venue’s popularity, Carr said ticket sales had been strong this year.
“We have had a great response from exhibitors also, which has really justified our decision to come back to the venue,” she added.
Organiser Trident Exhibitions said it is now planning its biggest event to-date, including fresh features such as a stitch and paper ideas exchange, embossing classes and bead workshops. More well-established content is also on the floorplan including a Make and Take Area, where visitors can engage with experts to create an item of their choice.
Trident also runs editions of the Creative Craft Show in Leeds, Essex, Shepton Mallet, Malvern, Esher and Belfast.
VisitBritain is set to resume responsibility for international business events promotion as part of the recommendations emerging from the government’s Triennial Review of VisitBritian and VisitEngland.