Mercury’s first show was the Wedding Fair at Glow Bluewater in February, which attracted 7,860 visitors. Its contract with SO Group commences with the second Wedding Fair at Glow, Bluewater on 21-23 September.
“SO Group made a strong pitch and were clear winners in terms of creativity, resources and value,” Taylor said.
SO Group portfolio director Ian Haggar called Mercury Events an exciting new company with a very experienced team and significant USPs.
“It is always exciting to work with organisers from the beginning of a journey and help play a role in the successful deliver and development of their events,” he added.
The Association of Event Organisers (AEO), Association of Event Venues (AEV) and the Event Supplier and Services Association (ESSA) have joined together to launch a three-year research study into the UK exhibitions and live events sector.