Sign in or Register | Newsletter

Register today to receive each issue absolutely FREE!

With an exhibition and events industry worth nearly £2bn a year, EN...

Events are increasingly using experiential aids to spice up seminar...

EN shines the spotlight on Kruger Cowne CEO Mark Cowne, the man...

Andrew Manby, director of the event solutions specialists talks to EN...

As Media 10 gears up for the launch of new hybrid event, UK...

Furniture is increasingly becoming an integral part of events, EN...

Exhibition News October 2015
October 2015

Read it online
now for free!

Glee pursues three key themes for 2012 show
posted on: 16/8/2012 14:10:38

This year’s Glee trade show content has been retuned into three key themes to remain relevant to garden retailers and ensure business continues to be done between exhibitor and visitor, its organiser claims.
Glee event director Nick Davison said this year's content was built around three key themes – guide, innovate and connect. This year’s edition will be held at The NEC from 17 to 19 September.
“Using these three themes at the heart will mean visitors will find it easier than ever to spot the latest trends and source the newest ‘must-have’ products from across the garden industry,” he said.
“More than this, we believe these changes will encourage more interaction between exhibitors and visitors; building better business relationships and addressing industry issues, as well as providing an unrivalled platform from which to launch new trends and products.”
Glee 2012 will include a host of new features including a new food and catering zone, featuring cooking demonstrations and interactive seminar programmes. Organiser i2i Events will also run a knowledge hub, featuring seminars and workshops discussing business issues facing the gardening industry.
Other features include a trend tunnel outlining future trends courtesy of forecaster WGSN, and a shop window to showcase a selection of top products from the show floor.
However, enhancements to content and features won’t come at the cost of exhibitors, Davison said.
“We have been conscious to deliver content that will not distract buyers from the main task at hand – meeting exhibitors and doing business,” he said.
“Instead, we have developed a series of high-impact features that will help visitors to add value to their bottom line by understanding the latest market trends, gathering merchandising inspiration and seeing experts’ top product picks.”
Earlier this year, Glee announced its partnership with the Pet Care Trade Association for the co-located Petindex exhibition had ended with immediate effect.
Got a story for Exhibition News? Email us:

Share article:

Would you like to Leave a Comment?


Organiser Reed Travel Exhibitions is to host two World Travel Leaders sessions at the next edition of global event for the travel industry, WTM London.

Significant growth for DB Pixelhouse in 2015
posted on: 8/10/2015 13:02:51
DB Pixelhouse, the digital arm of DB Systems has reported a record-breaking year so far, with significant growth from both agencies and corporates looking for solutions to help elevate their visibility at exhibitions.

The Deck at the National Theatre, on London’s Southbank, gathered event industry professionals for a morning of breakfast and networking to celebrate the second London Breakfast Meetings Week (LBMW).

More than 80 licensed characters including Peppa Pig, Dennis the Menace and the Teenage Mutant Ninja Turtles are set to take part in the biggest BLE character parade yet next week.

Victoria Warehouse debuts The Bays
posted on: 8/10/2015 11:46:16
Victoria Warehouse opened up its new event space for an exclusive unveiling of The Bays, to more than 50 event planners and clients on 1 October.