Meenal Ashtikar, head of customer insight and analytics at Acrotrend,...
Glee pursues three key themes for 2012 show
posted on: 16/8/2012 14:10:38
This year’s Glee trade show content has been retuned into three key themes to remain relevant to garden retailers and ensure business continues to be done between exhibitor and visitor, its organiser claims.
Glee event director Nick Davison said this year's content was built around three key themes – guide, innovate and connect. This year’s edition will be held at The NEC from 17 to 19 September.
“Using these three themes at the heart will mean visitors will find it easier than ever to spot the latest trends and source the newest ‘must-have’ products from across the garden industry,” he said.
“More than this, we believe these changes will encourage more interaction between exhibitors and visitors; building better business relationships and addressing industry issues, as well as providing an unrivalled platform from which to launch new trends and products.”
Glee 2012 will include a host of new features including a new food and catering zone, featuring cooking demonstrations and interactive seminar programmes. Organiser i2i Events will also run a knowledge hub, featuring seminars and workshops discussing business issues facing the gardening industry.
Other features include a trend tunnel outlining future trends courtesy of forecaster WGSN, and a shop window to showcase a selection of top products from the show floor.
However, enhancements to content and features won’t come at the cost of exhibitors, Davison said.
“We have been conscious to deliver content that will not distract buyers from the main task at hand – meeting exhibitors and doing business,” he said.
“Instead, we have developed a series of high-impact features that will help visitors to add value to their bottom line by understanding the latest market trends, gathering merchandising inspiration and seeing experts’ top product picks.”