Sign in or Register
 
 
Exhibition News Race Day
Register today to receive each issue absolutely FREE!


Business Development Manager
London

Head of Sales and Events
Harrogate International Centre

Event Manager
Nottingham

Sales Executive
London



EN Race Day debate to tackle free content...

Garry Tyson scooped the gong for Best Organiser Salesperson at this...

“North West must stand united”...

Exhibition News September 2014
September 2014

Ipex loses second of its two largest exhibitors in 2014
posted on: 17/8/2012 13:08:45
ipex 2010

The second-largest exhibitor at Informa’s printing industry trade show, Heidelberg, has withdrawn from the next edition of the quadrennial show in 2014.
 
The loss of the key German printing products manufacturer comes two months after HP, Ipex’s largest exhibitor in 2010 at 2,870sqm, pulled out of the show. Landa, another significant printing brand pencilled into the floorplan with 1,650sqm, is also reportedly reviewing its presence in 2014.
 
In a statement, Heidelberg MD Gerard Heanue said the decision to pull out was prompted by a rethink of its sales and marketing strategy and the changing needs of customers in different territories.
 
However, the company will continue to support rival print media fair, Drupa, a German quadrennial exhibition that has just signed off its latest edition at Messe Dusseldorf from 3 to 16 May 2012. HP has also reiterated its commitment to Drupa in 2016.
 
“We need to take a different approach here in Europe than in developing markets like China and Brazil, where there remains a need to use exhibitions to meet new buyers and make them aware of the scale and scope of our wide portfolio of products and services,” Heanue said.
 
“The consolidation of printing in the European market, the reduction in the number of printers and the increasing focus on more complex technical sales means exhibitions are not as relevant as in the past for Europe.”
 
Heidelberg plans to rely more heavily on its UK showrooms, along with bespoke demonstrations and targeted forums for sales moving forward, Heanue said.
 
Ipex event director Trevor Crawford expressed disappointment in Heidelberg’s decision and said Informa will address its cancellation in detail at the next Ipex Advisory Committee meeting on 20 September. Heidelberg took 2,448sqm at Ipex 2010.
 
“Heidelberg has long been synonymous with printing and has a long association with Ipex,” Crawford said. “As organisers of a range of exhibitions around the world, we will continue to have an ongoing dialogue with them.”
 
He pointed out 29 of the 33 key footprints at the next Ipex have increased their presence including 16 major digital exhibitors, who have upped their combined stand space by 55 per cent. Brands confirmed include Canon, EFI, Epson, Xerox, Kodak, CMC, Konica Minolta, Hunkeler and Muller Martini.
 
Ipex moves to Excel London on 26 March to 2 April 2014 after a long tenancy at The NEC in Birmingham. The move has been endorsed both by HP and Heidelberg.
 
“By integrating our Cross Media event into Ipex 2014, it will provide a wider range of visitors than ever before,” Crawford said. “The nearly 400,000 people working in London’s creative industry, all contribute to make it the capital’s second-largest sector with €32bn per year, generating 16 per cent of the city’s gross value.”
 
Earlier this month, Informa announced a complementary global roadshow programme next year across various key geographies in the lead-up to the main 2014 event.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
The views expressed in the comments below are those of our users and do not necessarily reflect the views of Exhibition News.
Huddlestone (2 years ago)
Was the change of venue in any way a factor or is it purely and simply a change in the strategic marketing as per the statement? Any views?
The comments have been moderated in advance.
Would you like to Leave a Comment?

LATEST NEWS
Premiership giants Chelsea Football Club, will host the global Leaders Sport Business Summit for a further three years, hosting the two-day event each October until 2017.

Neptunus adds four to team
posted on: 15/9/2014 12:09:15
Temporary structure specialist Neptunus has made four key additions to its team.

Organisers of Reed Exhibitions’ International Jewellery London (IJL) have said forecasts show sales were up four per cent following the show's move to Olympia London.

Clarion Defence takes bowling trophy
posted on: 12/9/2014 16:43:39
Multiple Scoregasm - the team name adopted by Clarion Defence – made off with the second #WeHeartEvents Bowling Trophy 2014 last night (11 September).

Clarion has revealed new design features for Top Drawer and Home’s Autumn launch, co-locating for the season for the first time alongside Top Drawer at Olympia London from 14 to 16 September.