Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!


Sales & Project Manager
South East

Head of Shows Operations
Central, London

Sales Director
Central, London

Data Manager
Wimbledon



Analytics consultancy Acrotrend thrives on offering innovative...

Industry heavyweight and former pub landlord Tim Etchells, with 35...

Maria Schuett of Central Hall Westminster talks to EN about the...

Exhibition News December 2014
December 2014

Ipex loses second of its two largest exhibitors in 2014
posted on: 17/8/2012 13:08:45
ipex 2010

The second-largest exhibitor at Informa’s printing industry trade show, Heidelberg, has withdrawn from the next edition of the quadrennial show in 2014.
 
The loss of the key German printing products manufacturer comes two months after HP, Ipex’s largest exhibitor in 2010 at 2,870sqm, pulled out of the show. Landa, another significant printing brand pencilled into the floorplan with 1,650sqm, is also reportedly reviewing its presence in 2014.
 
In a statement, Heidelberg MD Gerard Heanue said the decision to pull out was prompted by a rethink of its sales and marketing strategy and the changing needs of customers in different territories.
 
However, the company will continue to support rival print media fair, Drupa, a German quadrennial exhibition that has just signed off its latest edition at Messe Dusseldorf from 3 to 16 May 2012. HP has also reiterated its commitment to Drupa in 2016.
 
“We need to take a different approach here in Europe than in developing markets like China and Brazil, where there remains a need to use exhibitions to meet new buyers and make them aware of the scale and scope of our wide portfolio of products and services,” Heanue said.
 
“The consolidation of printing in the European market, the reduction in the number of printers and the increasing focus on more complex technical sales means exhibitions are not as relevant as in the past for Europe.”
 
Heidelberg plans to rely more heavily on its UK showrooms, along with bespoke demonstrations and targeted forums for sales moving forward, Heanue said.
 
Ipex event director Trevor Crawford expressed disappointment in Heidelberg’s decision and said Informa will address its cancellation in detail at the next Ipex Advisory Committee meeting on 20 September. Heidelberg took 2,448sqm at Ipex 2010.
 
“Heidelberg has long been synonymous with printing and has a long association with Ipex,” Crawford said. “As organisers of a range of exhibitions around the world, we will continue to have an ongoing dialogue with them.”
 
He pointed out 29 of the 33 key footprints at the next Ipex have increased their presence including 16 major digital exhibitors, who have upped their combined stand space by 55 per cent. Brands confirmed include Canon, EFI, Epson, Xerox, Kodak, CMC, Konica Minolta, Hunkeler and Muller Martini.
 
Ipex moves to Excel London on 26 March to 2 April 2014 after a long tenancy at The NEC in Birmingham. The move has been endorsed both by HP and Heidelberg.
 
“By integrating our Cross Media event into Ipex 2014, it will provide a wider range of visitors than ever before,” Crawford said. “The nearly 400,000 people working in London’s creative industry, all contribute to make it the capital’s second-largest sector with €32bn per year, generating 16 per cent of the city’s gross value.”
 
Earlier this month, Informa announced a complementary global roadshow programme next year across various key geographies in the lead-up to the main 2014 event.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
The views expressed in the comments below are those of our users and do not necessarily reflect the views of Exhibition News.
Huddlestone (2 years ago)
Was the change of venue in any way a factor or is it purely and simply a change in the strategic marketing as per the statement? Any views?
The comments have been moderated in advance.
Would you like to Leave a Comment?

LATEST NEWS
International Confex has announced a host of partnerships with some of the UK’s leading suppliers, leading up to the 2015 show.

More than 53,000 visitors are expected to attend events at the Bournemouth International Centre in 2015, contributing around £50m to the local economy, said BH Live director of venues, Pat Coyne.

New directors appointed at QEII Centre
posted on: 19/12/2014 09:49:06
The Queen Elizabeth II Centre (QEII) has expanded the team with the addition of two new directors in early 2015.

The Mind Body Spirit Wellbeing Festival has expanded its UK reach with the launch a new Midlands edition at the NEC on 11-13 September 2015.

FaceTime has launched a new 15-part series of Exhibitor Shorts videos, aimed at helping enhance exhibitor performance.