ITE has claimed a three per cent rise in attendance and increased order volumes at the latest edition of its Moda fashion trade show.
 
The show took place at The NEC from 12 to 14 August and featured 1,450 collections comprising of 200 new brands, its largest exhibitor base at a summer show. Fresh faces onsite included Creenstone, Spencer, Dress Code, Beaumont, Perla Blance and Nati Jimenez. Moda reported 12,959 unique attendees (ABC audited) at its last February show.
 
The latest edition also featured FLIP, a new co-located trade show focused on the urban, street and action sports lifestyle clothing and footwear sectors.
 
“The atmosphere across the shows this season was one of real positivity, and it was borne out in the volume of orders taken across the halls,” ITE Moda commercial director Nick Cook said. "Several exhibitors reported healthy orders including new jewellery brand Pasha, which claimed to have opened accounts with 100 stores during the show.
 
“It has been another tough year for the UK retail industry, but buying patterns have proved again this season that retailers are still on the lookout for new and interesting products,” Cook continued.
 
“The success of our established exhibitors and the many new brands who showed with us this season shows our industry remains in good health, and that as an exhibition Moda has been able to consistently respond to the fashion industry’s needs.”
 
A highlight was Moda’s opening day, which coincided with the closing ceremony of the 2012 London Olympic Games. A party was held outside the halls featuring live bands, DJs and the Animal Bike Tour stunt bike show along with a champagne BBQ and screening of the closing ceremony. The event attracted 800 guests.
 
In July, ITE-Moda acquired biannual premium menswear trade show Jacket Required to round out its fashion events portfolio.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net