Sign in or Register | Newsletter

Register today to receive each issue absolutely FREE!

Account Manager
North Warwickshire

Business Development Manager, Events & Exhibitions
Huddersfield, Yorkshire

Conference Sales Co-ordinator
Central, London

Sales Executive / Manager
Manchester Square, London

Sales Academy

Production Controller

From ballet, scotch eggs to working with the Top Gear gang, Chris...

Are we a sales or marketing led industry? Members of the EN30/30 give...

David Epstein, content marketing manager at event management platform...

The registration process for your event is critically important, EN...

AMR International helps clients build business strategies for...

Simon Berger, founder of IM2 Group and co-founder of Millennial...

Exhibition News November 2015
November 2015

Read it online
now for free!

Appule expo launch is postponed
posted on: 21/8/2012 08:38:19
appule expo postponed

The first Appule expo for the personal and professional Apple users market has been postponed two months out from its debut.
The new Apple Mac expo was due to launch at the Barbican Centre from 11 to 12 October and is the brainchild of Indigo Media and Events and Apple consultancy group MacTechnology. The event focuses on third-party Apple and Mac products and services.
In a statement, the companies attributed their decision to a lack of commitment from key major exhibitors. Several smaller players had already signed up alongside product accessories producer Wacom and ISP MacAce, who had both taken sponsorship.
The postponement also comes despite applications for nearly 6,000 tickets, and the support of several media partners including Macworld, MacUser, DigitalArts and Creative Review magazines. One of the founders of Apple, Ronald G Wayne, was also scheduled to open and attend Appule.
“We simply could not get some of the major key vendors and resellers to make their final decision to take part,” the organisers said. “Their absence would have made the show rather less than worthwhile for our many thousands of visitors.”
It is now hoped Appule can make its debut in Spring 2013. Alongside the main exhibition, the organisers planned to run 10 product presentations and masterclasses, a 300-seat keynote theatre, training sessions and a developers pavilion for business and consumer applications.
The show’s postponement comes after the expo was forced to change its title from AppleExpo to Appule after Apple threatened action for trademark infringement.
“We are looking at how we can best re-shape this event for next year, certainly in closer partnership with these major vendors and resellers to ensure that this event is a complete success and meets all of our exhibitors’ and visitors’ objectives,” the organisers said.
Got a story for Exhibition News? Email us:

Share article:

Would you like to Leave a Comment?


Explori strikes major US deal
posted on: 27/11/2015 15:27:12
Global exhibition research provider Explori has partnered with US-based research consultancy Exhibit Surveys.

Confex to inspire industry with UK Events Week
posted on: 27/11/2015 10:31:35
Mash Media, the organiser of International Confex are set to light up the events industry next spring with the launch of UK Events Week.

Nominations now open for 10th ENAs
posted on: 27/11/2015 09:21:25
The tenth Exhibition News Awards have officially opened nominations, ahead of the event on 28 April 2016.

Rugby Expo to relocate to Ricoh Arena in 2016
posted on: 26/11/2015 16:42:17
Organiser of Rugby Expo has secured a new long-term partnership with Wasps Rugby Club that will see the event move to the Ricoh Arena in 2016.

Reed Exhibitions acquires Legend Exhibitions
posted on: 26/11/2015 11:23:36
Reed Exhibitions has announced the acquisition of Legend Exhibitions, organiser of a portfolio of retail technology and retail design events, for an undisclosed sum.