Meenal Ashtikar, head of customer insight and analytics at Acrotrend,...
Appule expo launch is postponed
posted on: 21/8/2012 08:38:19
The first Appule expo for the personal and professional Apple users market has been postponed two months out from its debut.
The new Apple Mac expo was due to launch at the Barbican Centre from 11 to 12 October and is the brainchild of Indigo Media and Events and Apple consultancy group MacTechnology. The event focuses on third-party Apple and Mac products and services.
In a statement, the companies attributed their decision to a lack of commitment from key major exhibitors. Several smaller players had already signed up alongside product accessories producer Wacom and ISP MacAce, who had both taken sponsorship.
The postponement also comes despite applications for nearly 6,000 tickets, and the support of several media partners including Macworld, MacUser, DigitalArts and Creative Review magazines. One of the founders of Apple, Ronald G Wayne, was also scheduled to open and attend Appule.
“We simply could not get some of the major key vendors and resellers to make their final decision to take part,” the organisers said. “Their absence would have made the show rather less than worthwhile for our many thousands of visitors.”
It is now hoped Appule can make its debut in Spring 2013. Alongside the main exhibition, the organisers planned to run 10 product presentations and masterclasses, a 300-seat keynote theatre, training sessions and a developers pavilion for business and consumer applications.
The show’s postponement comes after the expo was forced to change its title from AppleExpo to Appule after Apple threatened action for trademark infringement.
“We are looking at how we can best re-shape this event for next year, certainly in closer partnership with these major vendors and resellers to ensure that this event is a complete success and meets all of our exhibitors’ and visitors’ objectives,” the organisers said.