Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Kate Bishop at LOLA Event Staffing, shares her best practice on...

EN catches up with Interchange MD Phil Vann as the registration,...

Microsoft showcased Bing Pulse at this year’s International Confex,...

Exhibition News May 2015
May 2015

Ideal Home Show at Christmas teams up with Dancing on Ice
posted on: 23/8/2012 10:17:54
ideal home christmas

The Ideal Home Show at Christmas is forming a brand partnership with ITV’s Dancing on Ice to create a pop-up ice rink at this year’s event.
 
Organisers Media 10 said the rink will be the centrepiece of this year’s show, running from 14 to 18 November at Earls Court.
 
It will feature daily performances by the show’s pro-skaters and their celebrity partners from previous series. Visitors will also be able to take to the ice themselves in a series of public sessions each day.
 
This is the third year the two media outfits have teamed up to create live content at Ideal Home Show events.
 
The re-launched Ideal Home Show Spring saw the retro-fit of the iconic No 1 Coronation Street, followed by Alan Titchmarsh’s ‘Love your Garden’ feature at this year’s March show.
 
“We have built a great relationship with ITV over the past three years, creating some fantastic original content that offers visitors a really exciting experience while providing us with a platform to reach out and attract new audiences,” said Media 10 group marketing director Rob Nathan.
 
“We are delighted to be bringing this exciting and universally appealing show to our visitors with our partner ITV, and look forward to continuing to build further co-branded content with ITV in a similar way.”
 
Corine Sellers, director of UK Licensing at ITV, said the partnership will create a unique brand experience.
 
“This latest partnership demonstrates ITV’s commitment to extend traditional methods of brand building on TV and develop our creative partnerships, with a real focus on expanding engagement with our programme brands.”
 
Media 10 claimed the inaugural Ideal Home Show at Christmas was the UK’s biggest consumer launch after attracting 84,000 visitors in 2011.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Green event platform Poken has partnered with event industry mobile app leader QuickMobile, the firm announced at IMEX Frankfurt this week.

Anita Lowe’s venue-finding agency, Venues and Events, has agreed a joint venture with design and technology partner Creative Example, which will focus on trialling presentation technology.

Real-time audience insight technology Lumi has formed a strategic partnership with Cint, the global panel marketplace platform provider.

Sustainability Live is to become edie, as part of a major rebrand of the whole energy and sustainability offering, organiser Faversham House announced at the 2015 show.

Tech Fest 2015 unveils speaker line up
posted on: 20/5/2015 10:20:08
Reed Exhibitions’ Sallie Coventry, Ricardo Molina from Brightbull and Miguel Neves, IMEX Group have been confirmed to present keynote addresses at Tech Fest 2015, during London Technology Week.