Sign in or Register | Newsletter

Register today to receive each issue absolutely FREE!

Wayne Forster, managing director of exhibitor freight specialists...

With an exhibition and events industry worth nearly £2bn a year, EN...

Events are increasingly using experiential aids to spice up seminar...

EN shines the spotlight on Kruger Cowne CEO Mark Cowne, the man...

Andrew Manby, director of the event solutions specialists talks to EN...

As Media 10 gears up for the launch of new hybrid event, UK...

Exhibition News October 2015
October 2015

Read it online
now for free!

Ideal Home Show at Christmas teams up with Dancing on Ice
posted on: 23/8/2012 10:17:54
ideal home christmas

The Ideal Home Show at Christmas is forming a brand partnership with ITV’s Dancing on Ice to create a pop-up ice rink at this year’s event.
Organisers Media 10 said the rink will be the centrepiece of this year’s show, running from 14 to 18 November at Earls Court.
It will feature daily performances by the show’s pro-skaters and their celebrity partners from previous series. Visitors will also be able to take to the ice themselves in a series of public sessions each day.
This is the third year the two media outfits have teamed up to create live content at Ideal Home Show events.
The re-launched Ideal Home Show Spring saw the retro-fit of the iconic No 1 Coronation Street, followed by Alan Titchmarsh’s ‘Love your Garden’ feature at this year’s March show.
“We have built a great relationship with ITV over the past three years, creating some fantastic original content that offers visitors a really exciting experience while providing us with a platform to reach out and attract new audiences,” said Media 10 group marketing director Rob Nathan.
“We are delighted to be bringing this exciting and universally appealing show to our visitors with our partner ITV, and look forward to continuing to build further co-branded content with ITV in a similar way.”
Corine Sellers, director of UK Licensing at ITV, said the partnership will create a unique brand experience.
“This latest partnership demonstrates ITV’s commitment to extend traditional methods of brand building on TV and develop our creative partnerships, with a real focus on expanding engagement with our programme brands.”
Media 10 claimed the inaugural Ideal Home Show at Christmas was the UK’s biggest consumer launch after attracting 84,000 visitors in 2011.
Got a story for Exhibition News? Email us:

Share article:

Would you like to Leave a Comment?


The organiser of OktoberFest London cancelled its 2015 drinking event, 20 minutes before the first session was due to begin at 12.00pm today (9 October).

Organiser Reed Travel Exhibitions is to host two World Travel Leaders sessions at the next edition of global event for the travel industry, WTM London.

Significant growth for DB Pixelhouse in 2015
posted on: 8/10/2015 13:02:51
DB Pixelhouse, the digital arm of DB Systems has reported a record-breaking year so far, with significant growth from both agencies and corporates looking for solutions to help elevate their visibility at exhibitions.

The Deck at the National Theatre, on London’s Southbank, gathered event industry professionals for a morning of breakfast and networking to celebrate the second London Breakfast Meetings Week (LBMW).

More than 80 licensed characters including Peppa Pig, Dennis the Menace and the Teenage Mutant Ninja Turtles are set to take part in the biggest BLE character parade yet next week.