Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!


Sales & Project Manager
South East

Head of Shows Operations
Central, London

Sales Director
Central, London

Data Manager
Wimbledon



Analytics consultancy Acrotrend thrives on offering innovative...

Industry heavyweight and former pub landlord Tim Etchells, with 35...

Maria Schuett of Central Hall Westminster talks to EN about the...

Exhibition News December 2014
December 2014

Ideal Home Show at Christmas teams up with Dancing on Ice
posted on: 23/8/2012 10:17:54
ideal home christmas

The Ideal Home Show at Christmas is forming a brand partnership with ITV’s Dancing on Ice to create a pop-up ice rink at this year’s event.
 
Organisers Media 10 said the rink will be the centrepiece of this year’s show, running from 14 to 18 November at Earls Court.
 
It will feature daily performances by the show’s pro-skaters and their celebrity partners from previous series. Visitors will also be able to take to the ice themselves in a series of public sessions each day.
 
This is the third year the two media outfits have teamed up to create live content at Ideal Home Show events.
 
The re-launched Ideal Home Show Spring saw the retro-fit of the iconic No 1 Coronation Street, followed by Alan Titchmarsh’s ‘Love your Garden’ feature at this year’s March show.
 
“We have built a great relationship with ITV over the past three years, creating some fantastic original content that offers visitors a really exciting experience while providing us with a platform to reach out and attract new audiences,” said Media 10 group marketing director Rob Nathan.
 
“We are delighted to be bringing this exciting and universally appealing show to our visitors with our partner ITV, and look forward to continuing to build further co-branded content with ITV in a similar way.”
 
Corine Sellers, director of UK Licensing at ITV, said the partnership will create a unique brand experience.
 
“This latest partnership demonstrates ITV’s commitment to extend traditional methods of brand building on TV and develop our creative partnerships, with a real focus on expanding engagement with our programme brands.”
 
Media 10 claimed the inaugural Ideal Home Show at Christmas was the UK’s biggest consumer launch after attracting 84,000 visitors in 2011.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
International Confex has announced a host of partnerships with some of the UK’s leading suppliers, leading up to the 2015 show.

More than 53,000 visitors are expected to attend events at the Bournemouth International Centre in 2015, contributing around £50m to the local economy, said BH Live director of venues, Pat Coyne.

New directors appointed at QEII Centre
posted on: 19/12/2014 09:49:06
The Queen Elizabeth II Centre (QEII) has expanded the team with the addition of two new directors in early 2015.

The Mind Body Spirit Wellbeing Festival has expanded its UK reach with the launch a new Midlands edition at the NEC on 11-13 September 2015.

FaceTime has launched a new 15-part series of Exhibitor Shorts videos, aimed at helping enhance exhibitor performance.