Sign in or Register | Newsletter
 
 



Register today to receive each issue absolutely FREE!





From superhero movies to comic conventions, it’s a geek's world and...


Logistics suppliers are playing an increasingly important role for...


Planning approval is being sought for a new Titanic Exhibition Centre...


Marketing and event specialist, UKFE tells EN how its inaugural...


Richard Dove from Showplans Technology Group, explores the changing...


Event organisers are harnessing the power of telemarketing to...

Exhibition News August 2015
August 2015

Read it online
now for free!

Media 10 and Haymarket join forces on modelling and fashion shows
posted on: 23/8/2012 11:51:52
Clothes Show Live 2010

Haymarket Exhibitions and Media 10 are linking up to incorporate Britain and Ireland’s Next Top Model Live (BINTMLive) into the 24th annual Clothes Show Live, at The NEC this December.

Based on the reality TV show hosted by supermodel Elle Macpherson now in its eighth series, BINTMLive features catwalk shows, styling, shopping, pampering and entertainment. For the last two years it has operated as a standalone event, while Clothes Show Live also includes the co-located Dance Show Live.

Last year, the Dance Show Live dates were extended from three to six days in line with Clothes Show Live.

“This partnership shows that successful exhibitions can sit harmoniously together for the benefit of both organisers and their respective brands,” said Media 10 group marketing director Rob Nathan.

The 2012 show runs from 7 to 11 December. It is expected the new partnership will bring an additional 25,000 visitors to the show.  Clothes Show Live was attended by 125,000 people in 2011.

“BINTMLive perfectly complements our existing offering, giving visitors even more to see and do, adding to the show’s great shopping and beauty opportunities,” said Maryam Hamizadeh, show producer at Clothes Show Live.

“Bringing the two shows together under one roof gives visitors the best of both worlds as well as great value for money on their ticket price.”

Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS

Foodies will find new sources of culinary inspiration with the launch of three additional BBC Good Food Shows, including the event’s first international edition.


Trade show organiser UBM remains confident in its 2015 outlook, despite reporting the cancellation of 37 events and a first half pre-tax profit fall of 37.2 per cent.


UK-based organiser Tarsus Group has announced first-half revenues of £34m, up from £23.1m, with a record adjusted pre-tax profit of £5.5m, as the business focuses on expanding into emerging markets.


The Yorkshire Event Centre (YEC) has begun the demolition of exhibition Hall 1 to make way for the new building at the Great Yorkshire Showground, due for completion in spring 2016.


Global brand experience agency Jack Morton has promoted president, EMEA, Julian Pullan to vice chairman.