Richard Mann, market development director at the NEC asks who owns...
Media 10 and Haymarket join forces on modelling and fashion shows
posted on: 23/8/2012 11:51:52
Haymarket Exhibitions and Media 10 are linking up to incorporate Britain and Ireland’s Next Top Model Live (BINTMLive) into the 24th annual Clothes Show Live, at The NEC this December.
Based on the reality TV show hosted by supermodel Elle Macpherson now in its eighth series, BINTMLive features catwalk shows, styling, shopping, pampering and entertainment. For the last two years it has operated as a standalone event, while Clothes Show Live also includes the co-located Dance Show Live.
“This partnership shows that successful exhibitions can sit harmoniously together for the benefit of both organisers and their respective brands,” said Media 10 group marketing director Rob Nathan.
The 2012 show runs from 7 to 11 December. It is expected the new partnership will bring an additional 25,000 visitors to the show. Clothes Show Live was attended by 125,000 people in 2011.
“BINTMLive perfectly complements our existing offering, giving visitors even more to see and do, adding to the show’s great shopping and beauty opportunities,” said Maryam Hamizadeh, show producer at Clothes Show Live.
“Bringing the two shows together under one roof gives visitors the best of both worlds as well as great value for money on their ticket price.”