Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!


Head of Exhibitor Sales
Silverstone Drive, Coventry

Event Senior Sales Executive
Wimbledon

Marketing Executive
Daventry, Northamptonshire

International Sales Executive – Security Portfolio
Manchester Square, London



Global in size, Agility’s regional director for Fairs and Events...

David Chalmers, marketing director, Europe at Cvent discusses the...

Kate Bishop at LOLA Event Staffing, shares her best practice on...

Exhibition News May 2015
May 2015

Read it online
now for free!

Excel offers naming rights sponsorship
posted on: 24/8/2012 09:16:58
excel olympics

Excel London is offering naming rights to the venue to a preferred partner from 2013.
 
Excel CEO Kevin Murphy claimed it was the first time a UK business venue had offered a naming rights opportunity. The practice is common with sporting and entertainment arenas such as the Emirates Stadium in Arsenal, the Ricoh Arena in Coventry and the LG Arena in Birmingham.
 
The ACC Liverpool’s new £40m Exhibition Centre, which is due for completion in late 2014, has also signalled its intention to find a naming sponsor.
 
“Alongside having its brand associated with Europe’s leading convention and exhibition centre, the partner will be able to take advantage of the venue’s uniquely flexible spaces and visitor market to active brand experiences, educate, sell, deliver first-rate hospitality and pursue direct business opportunities,” Murphy said.
 
“Excel is a blank canvas where businesses can bring their brands and ideas to life via face-to-face communication to give them greater value in their relationships with their customer and potential customers.”
 
Excel hopes to announce a preferred partner in 2013 and is being assisted by advisory firm Why Not.
 
Excel is one of several exhibition venues celebrating an Olympics victory after hosting seven competitions during the 16-day London 2012 programme. Nearly one million people visited the venue, and a further 500,000 are expected when Excel hosts six Paralympic Games events between 29 August and 9 September.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
InGo joins forces with tfconnect
posted on: 28/5/2015 14:11:16
Social media event marketing company InGo has announced a new partnership with event services consultancy tfconnect.

Olympia London reports major growth
posted on: 28/5/2015 12:59:48
Olympia London has reported a 200 per cent year-on-year growth for the number of new events at Olympia West.

Industry comes together for first CDM Roadshow
posted on: 28/5/2015 11:54:43
More than 120 event professionals were in attendance at the first in a series of CDM roadshows organised by a combined association task force.

Allergy & Free From expands to Glasgow
posted on: 27/5/2015 12:53:31
F2F Events, organiser of the Allergy & Free From Shows has announced the launch of a Scottish edition to be held at the SECC next year.

Record London Comic Con for MCM Expo
posted on: 27/5/2015 10:17:50
Actors from star shows The Walking Dead, Once Upon a Time and NCIS were among the attractions at this year’s record-breaking MCM London Comic Con.