Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Martin Clarke, NEC marketing director talks appreciation,...

From a chance seaside find, Neptunus MD April Trasler, tells EN how...

Richard Mann, market development director at the NEC asks who owns...

Exhibition News March 2015
March 2015

Excel offers naming rights sponsorship
posted on: 24/8/2012 09:16:58
excel olympics

Excel London is offering naming rights to the venue to a preferred partner from 2013.
 
Excel CEO Kevin Murphy claimed it was the first time a UK business venue had offered a naming rights opportunity. The practice is common with sporting and entertainment arenas such as the Emirates Stadium in Arsenal, the Ricoh Arena in Coventry and the LG Arena in Birmingham.
 
The ACC Liverpool’s new £40m Exhibition Centre, which is due for completion in late 2014, has also signalled its intention to find a naming sponsor.
 
“Alongside having its brand associated with Europe’s leading convention and exhibition centre, the partner will be able to take advantage of the venue’s uniquely flexible spaces and visitor market to active brand experiences, educate, sell, deliver first-rate hospitality and pursue direct business opportunities,” Murphy said.
 
“Excel is a blank canvas where businesses can bring their brands and ideas to life via face-to-face communication to give them greater value in their relationships with their customer and potential customers.”
 
Excel hopes to announce a preferred partner in 2013 and is being assisted by advisory firm Why Not.
 
Excel is one of several exhibition venues celebrating an Olympics victory after hosting seven competitions during the 16-day London 2012 programme. Nearly one million people visited the venue, and a further 500,000 are expected when Excel hosts six Paralympic Games events between 29 August and 9 September.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Sharp visitor rise for RBTE 2015
posted on: 30/3/2015 15:34:40
Legend Exhibitions has reported a sharp rise in visitors at this year’s Retail Business Technology Expo (RBTE), held at Olympia London alongside the inaugural Retail Design Expo.

Paul Stoddart joins Capita Travel and Events
posted on: 30/3/2015 14:54:59
Multi-specialist travel, accommodation and events firm Capita Travel and Events has appointed Paul Stoddart to the new board position of director of meetings and events.

Barbican to host Event Photography Awards 2015
posted on: 30/3/2015 14:38:28
The Event Photography Awards 2015 is gearing up for its second year, celebrating clever capturing of experiences and moments at all types of events.

Organiser Clarion Events has announced the acquisition of Internet Retail Events Ltd from SJP Business Media.

The Department for Culture Media and Sport (DCMS) has proposed forming a Business Visits & Events board, comprising industry representation with government departments and agencies.