Sign in or Register
 
 
THE WINTER MASH-QUERADE PRESENTED BY MASH MEDIA
Register today to receive each issue absolutely FREE!


Exhibition Sales Executive
Wimbledon, London

Exhibition Sales Executive
Wimbledon, London

Senior Recruitment Consultant
Hertfordshire

Area Sales Manager
East Midlands/North East



EN discovers Millbrook is a diverse venue with added va-va-voom. ...

David Becker, co-founder of zkipster, talks to EN about audience...

Networking is one of the most important tools that a start-up...

Exhibition News October 2014
October 2014

Cross Media development highlighted with show app
posted on: 28/8/2012 12:02:21

Informa’s debut Cross Media show has joined the list of trade and consumer exhibitions launching a smartphone app for visitors.
 
The Cross Media app contains information about the latest news, social media feeds, seminars, exhibitors, speakers across all sessions, along with an interactive show floor plan and traffic/travel information. The organiser said the new tool will also enable visitors to pre-plan their event experience and works across iPhone and Android platforms. It was produced by Companion HQ.
 
To support the app’s launch, Informa cited Ofcom’s latest Communications Market Report, which found a quarter of UK adults now own a smartphone. The organiser pointed out mobile is also highly relevant to the multi-channel world represented at the show.
 
“In today’s fast paced business environment, smartphones and tablets play an integral role in helping marketers, publishers, creative and printers keep their fingers on the pulse of what’s happening in their industry and optimise the time they spend on this. The Cross Media 2012 app will allow them to do just that,” marketing director Nick Craig Waller said.
 
Cross Media will incorporate mediapro, which Informa acquired from CloserStill in July. Other features planned for the inaugural events are six free seminar theatres, which will focus on challenges and opportunities in cross media campaigns, plus a networking bar, problem solving clinics and the Knowledge Hub.
 
Cross Media launches at the Business Design Centre in London on 3-4 September.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
The organiser of Timber Expo has said its latest exhibition was the most successful in the event's four-year history.

NEC to host new printing show
posted on: 22/10/2014 12:42:46
The Print Show, a new exhibition covering products including litho and digital print equipment will take place for the first time from 13 to 15 October 2015 at the NEC.

A brand new medical event and addition to the Clarion Events portfolio, Austere Medical Environments (AME), was held at Olympia London earlier this month.

Ocean Media has reported its National Wedding Show autumn season has closed on a high, attracting visitor growth across eight days in London Earls Court, Birmingham NEC and Manchester Central.

Europcar, the vehicle supplier to the exhibition industry has extended its partnership with Excel London with the addition of a shuttle bus service.