Sign in or Register
 
 
Exhibition News Race Day
Register today to receive each issue absolutely FREE!


Digital Marketing Assistant
Wimbledon

Area Sales Manager
East Midlands/North East

Event Sales Executive
North London

Sales & Project Manager
West Midlands



Should you open your doors to all and sundry or handpick the brands...

When it comes to insurance, it’s easy to be wise after the event....

With further investment in Asia and a thriving business in emerging...

Exhibition News July 2014
July 2014

Cross Media development highlighted with show app
posted on: 28/8/2012 12:02:21

Informa’s debut Cross Media show has joined the list of trade and consumer exhibitions launching a smartphone app for visitors.
 
The Cross Media app contains information about the latest news, social media feeds, seminars, exhibitors, speakers across all sessions, along with an interactive show floor plan and traffic/travel information. The organiser said the new tool will also enable visitors to pre-plan their event experience and works across iPhone and Android platforms. It was produced by Companion HQ.
 
To support the app’s launch, Informa cited Ofcom’s latest Communications Market Report, which found a quarter of UK adults now own a smartphone. The organiser pointed out mobile is also highly relevant to the multi-channel world represented at the show.
 
“In today’s fast paced business environment, smartphones and tablets play an integral role in helping marketers, publishers, creative and printers keep their fingers on the pulse of what’s happening in their industry and optimise the time they spend on this. The Cross Media 2012 app will allow them to do just that,” marketing director Nick Craig Waller said.
 
Cross Media will incorporate mediapro, which Informa acquired from CloserStill in July. Other features planned for the inaugural events are six free seminar theatres, which will focus on challenges and opportunities in cross media campaigns, plus a networking bar, problem solving clinics and the Knowledge Hub.
 
Cross Media launches at the Business Design Centre in London on 3-4 September.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Robert Dunsmore is the latest recruit in a series of appointments made by Global Experience Specialists (GES), to develop its live event offering in the EMEA region.

Childcare Expo reports exhibitor sellout
posted on: 23/7/2014 14:48:51
Broadway Events has revealed its Childcare Expo for early years professionals has sold all of its exhibition space.

The NEC Group’s Oncourse Centre of Excellence has launched a five-day training programme designed for anyone involved in the day-to-day running of events, combining theory and application.

Luxury Packaging, easyFairs’ event for high-end brands looking to source the latest in packaging products, is launching an integrated conference for the industry, when it returns to London on 30 September.

Tipper and tanker shows claim 10% visitor rise
posted on: 23/7/2014 12:06:36
Nearly 300 trucks, tippers and trailers were up for auction at this year’s Tip-ex 14 at Harrogate International Centre (HIC).