Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Martin Clarke, NEC marketing director talks appreciation,...

From a chance seaside find, Neptunus MD April Trasler, tells EN how...

Richard Mann, market development director at the NEC asks who owns...

Exhibition News April 2015
April 2015

Cross Media development highlighted with show app
posted on: 28/8/2012 12:02:21

Informa’s debut Cross Media show has joined the list of trade and consumer exhibitions launching a smartphone app for visitors.
 
The Cross Media app contains information about the latest news, social media feeds, seminars, exhibitors, speakers across all sessions, along with an interactive show floor plan and traffic/travel information. The organiser said the new tool will also enable visitors to pre-plan their event experience and works across iPhone and Android platforms. It was produced by Companion HQ.
 
To support the app’s launch, Informa cited Ofcom’s latest Communications Market Report, which found a quarter of UK adults now own a smartphone. The organiser pointed out mobile is also highly relevant to the multi-channel world represented at the show.
 
“In today’s fast paced business environment, smartphones and tablets play an integral role in helping marketers, publishers, creative and printers keep their fingers on the pulse of what’s happening in their industry and optimise the time they spend on this. The Cross Media 2012 app will allow them to do just that,” marketing director Nick Craig Waller said.
 
Cross Media will incorporate mediapro, which Informa acquired from CloserStill in July. Other features planned for the inaugural events are six free seminar theatres, which will focus on challenges and opportunities in cross media campaigns, plus a networking bar, problem solving clinics and the Knowledge Hub.
 
Cross Media launches at the Business Design Centre in London on 3-4 September.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Showsec expands Yorkshire team
posted on: 1/4/2015 10:17:22
Crowd management and event security specialist Showsec has appointed two new area managers, following the firm’s recent restructure of its Manchester and York offices.

Olivier Vallee joins 2Heads as MD
posted on: 1/4/2015 09:57:50
Creative agency 2Heads has appointed Olivier Vallee as managing director of its UK head office.

VisitBritain is set to resume responsibility for international business events promotion as part of the recommendations emerging from the government’s Triennial Review of VisitBritian and VisitEngland.

Sharp visitor rise for RBTE 2015
posted on: 30/3/2015 15:34:40
Legend Exhibitions has reported a sharp rise in visitors at this year’s Retail Business Technology Expo (RBTE), held at Olympia London alongside the inaugural Retail Design Expo.

Paul Stoddart joins Capita Travel and Events
posted on: 30/3/2015 14:54:59
Multi-specialist travel, accommodation and events firm Capita Travel and Events has appointed Paul Stoddart to the new board position of director of meetings and events.