UBM Live has launched a new exhibition and conference focused on helping organisations cope with big data challenges.
 
The Big Data event will be co-located with Internet World at Earls Court from 23 to 25 April 2013. The organiser claimed it will offer clarity, insight, innovation and education for professionals looking to harness the business potential of their data.
 
According to the Big Data Insight Group, the term ‘big data’ refers to ‘any amount of data which is too large for existing IT infrastructure to store’.
 
Topics to be covered in Big Data’s seminar programme will range from data capture and storage to security, analytics, business intelligence, consultancy and research.
 
“Big Data is a proposition which will fill a gap in the current European market for businesses that are looking for efficient solutions to manage the enormous amount of structured and unstructured data, which is often accessed from different sources and is therefore difficult to utilise to its maximum potential to gain competitive advantage and streamline internal process,” UBM Live event manager Sarah Tanner explained.
 
“We are really excited to launch alongside Internet World because there are real synergies within its content, particularly with the cloud and hosted world feature which debuted this year.”
 
UBM Live pointed to recent reports that suggest large US retailer Walmart has 460 terabytes of data, twice the amount contained in the entire Internet in 2004.
 
According to a report released by the SAS Data Equity in April, unlocking the value of big data through analytics is predicted to add £216bn to the UK economy by 2017, dependent on businesses adopting solutions to gain a competitive advantage.
 
“Many of the Internet World visitors will have big data concerns, projects and questions so we anticipate that the co-location will work extremely well,” Tanner added.
 
Internet World celebrated its 20th anniversary this year. The trade show was broken into six ‘worlds’: Social media, digital marketing, ecommerce, content management, cloud and hosting and mobile.
 
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