A virtual exhibition pitching itself as a greener and more cost-efficient alternative to traditional exhibitions is launching online this month.
The Lighting and Interiors Today (LIT) Expo is focused on the lighting industry and hopes to attract architects, designers, local authorities, retailers, contractors, wholesalers, business leaders and anyone working within the lighting sector as digital visitors. It will go live on 10 September and is accessible to registered visitors for free over a three-month period.
The virtual initiative has been created by lighting and media industry veteran Terry Moutter, who has spent the past 25 years in the sector, and is planned to run biannually for three months at a time. Exhibitors can create a virtual branded stand with up to 20 products, as well as access content management tools to interact with visitors. Products can be updated regularly over the duration of the event.
The LIT Expo also offers the ability to hold online seminars, and will include a webinar programme covering industry trends and a virtual networking lounge.
“Nobody will dispute the power of an exhibition when it comes to showcasing new products, networking with contacts and gaining insight, but the associated costs, both as an exhibitor and as a business owner sending an employee to attend, can spiral,” Moutter said.
“We want to provide an opportunity for manufacturers and suppliers within the lighting industry to take on space, just as they would at a national exhibition, and plough resource and expertise into promoting the right products and providing knowledge and insight without the massive associated costs.”
Moutter confirmed European suppliers Megaman and Philips Lighting as exhibitors and sponsors of the virtual event. Other brands signed up include Toshiba, Altima, DAR and litestat.
“As much as increasing productivity and reducing costs, the real benefit of this expo is that it is the greenest way to explore the industry – nobody needs to drive anywhere, they can visit from the comfort of their desk or home at a time to suit them,” he added.
“The response from exhibitors so far has been superb, and we’re very excited to be behind this industry first.”
Developing a virtual trade show as an alternative for a physical gathering continues to generate significant debate, although hybrid event offerings are gaining ground as the best way to combine face-to-face with digital successfully.
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