Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Technology has changed the future of the events industry, so staying...

Cranmore Park is setting its sights high to become a national brand....

As the event technology industry is rapidly transitioning to mobile,...

Exhibition News March 2015
March 2015

Media 10 raises exhibitor numbers at 100% Design
posted on: 31/8/2012 09:15:35
Media10 directors

The organiser of the 100% Design show is increasing the number of exhibitors ahead of this year’s event.
 
The show from 19 to 22 September at Earls Court will have 440 exhibitors, and comes after Media 10 bought 100% Design from Reed Exhibitions in January.
 
The high-end, interiors design exhibition has been running for 15 years and was launched by an independent organiser before being acquired by Reed. It runs annually at Earls Court in September and attracted 18,852 visitors (ABC audited) in 2011.
 
“About 420-440 brands will exhibit their designs at this year’s 100% Design, which is an increase of 10 per cent on last year’s numbers,” said marketing manager Saul Leese.
 
“This is a significant achievement as there has been tighter regulation of the type and quality of products that go on show this year.”
 
William Knight takes up the 100% Design director role for this year’s show. He joins from his previous role as deputy director of the London Design Festival.
 
“In order to reinvigorate 100% Design, there needed to be a shift in industry perception by delivering a number of key messages about dramatic changes to the show’s quality and content through our PR and email campaign,” Leese added.
 
“Stronger partnerships with leading magazines and recognition for design bloggers have created a much stronger media message. Improved investment and design in the mobile app, now reaching 30,000 along with a well planned andexecuted social media campaign has all contributed to increased registrations.”
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
The event technology partnership community for event tech start-ups, developers and event professionals are set to meet for the second Event Tech Lab Open Office session at Google Campus this month

The International Convention Centre (ICC) Birmingham has announced it is to host the British Nuclear Medicine Society and the Association of Breast Surgery for the first time, as well as welcoming the return of the British Association of Dermatologists.

Excel unveils £15m project with Compass Group
posted on: 27/2/2015 14:35:24
Excel London has announced a new 10-year partnership with the Sports, Leisure and Hospitality sector of Compass Group UK & Ireland.

MPI appoints new chief operations officer
posted on: 27/2/2015 12:38:18
Meeting Professionals International (MPI) has appointed Michael Woody as its new chief operations officer, effective from 23 March.

Confex celebrates significant growth
posted on: 27/2/2015 12:27:13
International Confex, the premier exhibition for the UK events industry, has reported its most successful event to date under organiser Mash Media, growing its attendance by over a fifth.