Sign in or Register | Newsletter
 
 



Register today to receive each issue absolutely FREE!





Industry legend Mike Rusbridge retires from Reed Exhibitions in...


As part of the launch of DB Systems’s new RfiD solution,...


At the height of the summer and art season, Masterpiece London...


Two families across five generations - 120 years of Montgomery...


From superhero movies to comic conventions, it’s a geek's world and...


Logistics suppliers are playing an increasingly important role for...

Exhibition News September 2015
September 2015

Read it online
now for free!

Media 10 raises exhibitor numbers at 100% Design
posted on: 31/8/2012 09:15:35
Media10 directors

The organiser of the 100% Design show is increasing the number of exhibitors ahead of this year’s event.
 
The show from 19 to 22 September at Earls Court will have 440 exhibitors, and comes after Media 10 bought 100% Design from Reed Exhibitions in January.
 
The high-end, interiors design exhibition has been running for 15 years and was launched by an independent organiser before being acquired by Reed. It runs annually at Earls Court in September and attracted 18,852 visitors (ABC audited) in 2011.
 
“About 420-440 brands will exhibit their designs at this year’s 100% Design, which is an increase of 10 per cent on last year’s numbers,” said marketing manager Saul Leese.
 
“This is a significant achievement as there has been tighter regulation of the type and quality of products that go on show this year.”
 
William Knight takes up the 100% Design director role for this year’s show. He joins from his previous role as deputy director of the London Design Festival.
 
“In order to reinvigorate 100% Design, there needed to be a shift in industry perception by delivering a number of key messages about dramatic changes to the show’s quality and content through our PR and email campaign,” Leese added.
 
“Stronger partnerships with leading magazines and recognition for design bloggers have created a much stronger media message. Improved investment and design in the mobile app, now reaching 30,000 along with a well planned andexecuted social media campaign has all contributed to increased registrations.”
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS

SECC sign three year deal with ICHF Events
posted on: 2/9/2015 16:24:36
The Scottish Exhibition and Conference Centre (SECC) has confirmed that ICHF Events has signed a new deal that will keep them at the venue until at least 2018.


Charities delighted by industry support
posted on: 2/9/2015 15:33:12
Ahead of the Event Industry Sleepover (17 September), charities Breast Cancer Now and MacMillan Cancer Support have praised the fundraising initiative.


Zibrant report record growth
posted on: 2/9/2015 14:46:07
Zibrant has confirmed record growth in their accommodation service – doubling their portfolio of shows in the last 12 months.


ESSA launch member legal service
posted on: 2/9/2015 14:30:35
The Event Supplier and Services Association (ESSA) has launched a comprehensive, free to access, legal support service for its members.


Exhibition Centre Liverpool has opened today (2 September), hosting its first trade exhibition – Wound Expo