Sign in or Register
 
 
Exhibition News Race Day
Register today to receive each issue absolutely FREE!


Exhibition and Events Project Manager
Hemel Hempstead

Digital Marketing Assistant
Wimbledon

Area Sales Manager
East Midlands/North East

Event Sales Executive
North London



Should you open your doors to all and sundry or handpick the brands...

When it comes to insurance, it’s easy to be wise after the event....

With further investment in Asia and a thriving business in emerging...

Exhibition News July 2014
July 2014

Cross Media attracts 2,500 to inaugural event
posted on: 12/9/2012 08:46:07
Cross Media 2012

Organiser Informa Exhibitions was “extremely pleased” with the response to its inaugural Cross Media show held at the Business Design Centre in London.

The event on 3 and 4 September, had more than 2,500 visitors, of which 59 per cent were marketers, 28 per cent print professionals and 13 per cent publishers.

Incorporating its recently acquired event, mediaPro, Cross Media was aimed at businesses looking at how cross-platform campaigns can improve ROI.
 
The Cross Media development for the event was highlighted with a show app.
 
The show had more than 70 exhibitor brands from the marketing, creative, printing and publishing industries. The six specialised theatres – covering cross media, digital and direct marketing, print and innovation and publishing strategies – held over 60 seminars with 78 speakers from different facets of the communications industry. They included presenters esco, BBC Worldwide, Royal Mail, Microsoft, Sony and Adobe.

“We are extremely pleased with the reaction from visitors to our rich content programme,” said Cross Media 2012 event director Nick Craig Waller.

“With most theatres, the queues before each session resulted in a limited amount of standing-room only available before it even kicked off, and on a number of occasions even that was filled pretty quickly.”

Cross Media 2013 will take place from 23 to 24 October 2013 at the Business Design Centre in Islington, London.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Events services specialist Joe Manby Limited has secured two new business wins, including MIPIM UK, which is being held in London for the first time in October.

UBM Live wins Sticky Wicket 2014
posted on: 28/7/2014 10:32:01
UBM Live came out on top as this year's champions at the fund-raising cricket tournament Sticky Wicket, on 23 July.

Britain for Events launches new initiative
posted on: 25/7/2014 17:00:26
Britain for Events has launched a National Events Month initiative focusing on different sectors of the industry in each of the four focus weeks.

Fresh Montgomery appoints new digital supplier
posted on: 25/7/2014 13:00:10
Following evaluation of the digital solutions available to exhibition organisers, Fresh Montgomery has made the move to run their portfolio of events on the expocms platform.

In the Rough raises £7,000 for charities
posted on: 25/7/2014 10:21:14
In the Rough, the annual charity golf day, sponsored this year by The NEC and held at the Forest of Arden Championship course near Birmingham on 17 July 2014 has raised £7,000 for good causes.