Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Juraj Holub, social media and content marketing specialist at sli.do,...

Alastair Reece, head of DBPixelhouse, argues that RFiD is not as...

Company founders Alan Newton and Toby Heelis have launched new...

Exhibition News April 2015
April 2015

Cross Media attracts 2,500 to inaugural event
posted on: 12/9/2012 08:46:07
Cross Media 2012

Organiser Informa Exhibitions was “extremely pleased” with the response to its inaugural Cross Media show held at the Business Design Centre in London.

The event on 3 and 4 September, had more than 2,500 visitors, of which 59 per cent were marketers, 28 per cent print professionals and 13 per cent publishers.

Incorporating its recently acquired event, mediaPro, Cross Media was aimed at businesses looking at how cross-platform campaigns can improve ROI.
 
The Cross Media development for the event was highlighted with a show app.
 
The show had more than 70 exhibitor brands from the marketing, creative, printing and publishing industries. The six specialised theatres – covering cross media, digital and direct marketing, print and innovation and publishing strategies – held over 60 seminars with 78 speakers from different facets of the communications industry. They included presenters esco, BBC Worldwide, Royal Mail, Microsoft, Sony and Adobe.

“We are extremely pleased with the reaction from visitors to our rich content programme,” said Cross Media 2012 event director Nick Craig Waller.

“With most theatres, the queues before each session resulted in a limited amount of standing-room only available before it even kicked off, and on a number of occasions even that was filled pretty quickly.”

Cross Media 2013 will take place from 23 to 24 October 2013 at the Business Design Centre in Islington, London.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Large events drive UBM Q1 results
posted on: 24/4/2015 12:58:46
Events-led communications company UBM’s trading update, 24 April, indicates its largest events continue to drive performance.

Refocused offering for PLASA 2015
posted on: 20/4/2015 11:42:29
Audio and entertainment lighting event PLASA is driving forward “a progressive new approach” with its 2015 edition.

Centaur Live has invited industry figures across the engineering sector to join an Event Advisory Board, offering advice on the content and direction of its events.

Poken announces appointment of Steve Smith
posted on: 20/4/2015 10:53:22
Green event platform Poken has recruited Steve Smith as its new senior business development manager, based at Poken’s headquarters in Lausanne, Switzerland.

Olympia's Jazmin Beale becomes AEV chair
posted on: 20/4/2015 10:41:40
The Association of Event Venues (AEV) has announced the appointment of Jazmin Beale as chair of its Communications Working Group.