Sign in or Register
 
 
Register today to receive each issue absolutely FREE!




EN discovers Millbrook is a diverse venue with added va-va-voom. ...

David Becker, co-founder of zkipster, talks to EN about audience...

Networking is one of the most important tools that a start-up...

EN sits in and takes notes on how our industry can energise exhibitor...

Exhibition News October 2014
October 2014

Cross Media attracts 2,500 to inaugural event
posted on: 12/9/2012 08:46:07
Cross Media 2012

Organiser Informa Exhibitions was “extremely pleased” with the response to its inaugural Cross Media show held at the Business Design Centre in London.

The event on 3 and 4 September, had more than 2,500 visitors, of which 59 per cent were marketers, 28 per cent print professionals and 13 per cent publishers.

Incorporating its recently acquired event, mediaPro, Cross Media was aimed at businesses looking at how cross-platform campaigns can improve ROI.
 
The Cross Media development for the event was highlighted with a show app.
 
The show had more than 70 exhibitor brands from the marketing, creative, printing and publishing industries. The six specialised theatres – covering cross media, digital and direct marketing, print and innovation and publishing strategies – held over 60 seminars with 78 speakers from different facets of the communications industry. They included presenters esco, BBC Worldwide, Royal Mail, Microsoft, Sony and Adobe.

“We are extremely pleased with the reaction from visitors to our rich content programme,” said Cross Media 2012 event director Nick Craig Waller.

“With most theatres, the queues before each session resulted in a limited amount of standing-room only available before it even kicked off, and on a number of occasions even that was filled pretty quickly.”

Cross Media 2013 will take place from 23 to 24 October 2013 at the Business Design Centre in Islington, London.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Euro Bus Expo 2014 prepares for NEC return
posted on: 20/10/2014 10:47:14
Diversified Communications UK is gearing up for its first biennial trade show for the bus and coach industry, Euro Bus Expo 2014 at The NEC on 4-6 November.

More than 350 alpacas are set to take over the halls of the Ricoh Arena at The British Alpaca Futurity in 2015.

Exhibition News has teamed up with event and media insight specialist Vivid Interface to launch a survey on the views of events professionals about contractors.

MCM Expo prepares for a record London return
posted on: 17/10/2014 10:00:17
Harry Potter and Horns star Daniel Radcliffe and the cast of the Mighty Morphin Power Rangers are among the lineup of special guests at MCM London Comic Con which starts on 24 October.

Stoneleigh Park welcomed more than 2,000 visitors from the bioenergy and renewable energy generation community at this year’s Nextgen event.