Organiser Informa Exhibitions was “extremely pleased” with the response to its inaugural Cross Media show held at the Business Design Centre in London.

The event on 3 and 4 September, had more than 2,500 visitors, of which 59 per cent were marketers, 28 per cent print professionals and 13 per cent publishers.

Incorporating its recently acquired event, mediaPro, Cross Media was aimed at businesses looking at how cross-platform campaigns can improve ROI.
 
The Cross Media development for the event was highlighted with a show app.
 
The show had more than 70 exhibitor brands from the marketing, creative, printing and publishing industries. The six specialised theatres – covering cross media, digital and direct marketing, print and innovation and publishing strategies – held over 60 seminars with 78 speakers from different facets of the communications industry. They included presenters esco, BBC Worldwide, Royal Mail, Microsoft, Sony and Adobe.

“We are extremely pleased with the reaction from visitors to our rich content programme,” said Cross Media 2012 event director Nick Craig Waller.

“With most theatres, the queues before each session resulted in a limited amount of standing-room only available before it even kicked off, and on a number of occasions even that was filled pretty quickly.”

Cross Media 2013 will take place from 23 to 24 October 2013 at the Business Design Centre in Islington, London.
 
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