Sign in or Register
 
 
Exhibition News Race Day
Register today to receive each issue absolutely FREE!


Digital Marketing Assistant
Wimbledon

Area Sales Manager
East Midlands/North East

Event Sales Executive
North London

Sales & Project Manager
West Midlands



Should you open your doors to all and sundry or handpick the brands...

When it comes to insurance, it’s easy to be wise after the event....

With further investment in Asia and a thriving business in emerging...

Exhibition News July 2014
July 2014

Mash Media extolls the power of exhibitions to publishers
posted on: 13/9/2012 10:23:31
Julian agostini ppa

Mash Media Group’s Managing Director Julian Agostini gave a rousing speech to publishers looking to branch into exhibitions at the Business Media Group Sessions of the Professional Publishers Association (PPA) on Tuesday.

The session, built on the back of the PPA’s recent affiliation with the Association of Event Organisers (AEO), gave PPA members who have not yet considered what a live event could do for their brand, an opportunity to gain insight from a key figure in both industries.

Agostini told the assembled audience how Mash began as a publishing operation but has since diversified into a media and events business. He also gave the audience key insights on moving into events.

“The editorial content you can provide as a publisher is well beyond what an exhibition organiser can do coming in new,” he said. “You can’t just put on a hall of suppliers anymore. We are all now content providers.”

The leading events and meetings industry trade publisher recently completed the acquisition of the Event Production Show and Access All Areas from Ocean Media Group. The deal also includes the Event Production Awards and The White Book.
 
The Event Production Show has announced its dates at a revamped event on February 5 and 6 at Olympia, London.
 
Mash has also launched the Industry Expansion Initiative to give free advice to people to set up exhibitions and to help boost the industry’s profile.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
IT cloud and infrastructure event IP EXPO Europe will provide 10 free exhibition and marketing packages in the Futures Den feature at this year’s event.

Legend Exhibitions is anticipating a sell-out debut for its Retail Design Expo at Olympia London next year.

British bidder linked with NEC sale
posted on: 18/7/2014 17:02:33
City sources have said a British private equity firm could be on a three-name shortlist of bidders for The NEC.

Deborah Kelly joins London & Partners
posted on: 18/7/2014 09:27:50
Deborah Kelly has joined London & Partners as business development manager - UK.

Former Clarion chairman Sir Robin Miller has been appointed chairman of Peterborough Arena.