Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!


Sales Executive
Midlands

Sales & Project Manager
South East

Head of Shows Operations
Central, London

Sales Director
Central, London



Ian Taylor, NEC venue sales director offers some essential insight to...

EN catches up with Eventsforce CEO George Sirius as the event...

EN speaks to graphic design film industry specialists, What is Bobo,...

Exhibition News January 2015
January 2015

LondonEdge dips as The Ledge increases attendance
posted on: 14/9/2012 09:59:43
londonedge sept 2012

The LondonEdge trade show has reported a dip in attendance this year but said its co-located Ledge event for the street and actionwear industry nearly doubled in size.
 
The second annual edition of LondonEdge was held in Olympia’s National Hall and attracted 160 exhibitors, a drop of 10 compared with its February edition. Its also saw a 15 per cent dip in European attendees, which the organiser blamed on the Euro crisis, but retained UK visitor numbers compared with the last edition. The final figure has not been released.
 
LondonEdge dropped its second show branding, LondonCentral, in favour of plans to revamp the core exhibition with two defined ranges of styles: LondonEdge Fashion and LondonEdge Original.
 
Other features included an Old Music Hall themed catwalk show, a beach lounge, Mister Ducktails Rockabilly Barbers Lounge, live tattooing and hairstyling and Pauls Chop Shop.
 
“LondonEdge Original offered a typically edgy platform for punk, rock 'n' roll and tattoo styles while LondonEdge Fashion was the show for quirky, young, commercial, vintage, retro and kitsch influences,” a show spokesperson said.
 
“The adaption of LondonCentral into LondonEdge Fashion was welcomed warmly by all with buyers happily exploring the plethora of brands available within each section of the show.”
 
The third edition of The Ledge, which was held alongside LondonEdge, attracted 200 brands, nearly double the figure in February. The organiser claimed the result reflected the positive response the show is receiving from the action sports and lifestyle industry.
 
The number of buyers in attendance was also up by almost 50 per cent. Again, a final attendance figure wasn’t released. 
 
A key highlight of The Ledge was the Mini Ramp Competition, which featured two double ramps and skate pros competing for a £5,000 prize. The activity was open to the public for the first time.
 
Another new feature was the Streetwear section housing 50 selected streetwear brands including Dickies, King Apparel and Analogue.
 
LondonEdge and The Ledge return to Olympia from 25 to 27 January 2013.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Event planning and production agency mclcreate has announced the launch of a new Delegate and Event Management division along with two new recruits.

Costs spiralling at new AECC venue?
posted on: 26/1/2015 15:52:17
A member of the Scottish parliament has raised the alarm over soaring costs at a planned convention centre.

London City Selection (LCS) has unveiled the theme, ‘Mods and Venue Rockers’ for its annual agent familiarisation weekend on 6-7 March.

The BBC Good Food Bakes & Cakes Show, launched last year by River Street Events at the BDC, is moving to Olympia West, it has been announced.

Exhibition News Awards entry deadline extended
posted on: 26/1/2015 12:38:15
The deadline for nominations for the Exhibition News Awards 2015 has been extended to 5:30pm on Friday 6 February.