Sign in or Register
 
 
Exhibition News Race Day
Register today to receive each issue absolutely FREE!


Senior Recruitment Consultant
Hertfordshire

Business Development Manager
London

Head of Sales and Events
Harrogate International Centre

Event Manager
Nottingham



EN Race Day debate to tackle free content...

Garry Tyson scooped the gong for Best Organiser Salesperson at this...

“North West must stand united”...

Exhibition News September 2014
September 2014

LondonEdge dips as The Ledge increases attendance
posted on: 14/9/2012 09:59:43
londonedge sept 2012

The LondonEdge trade show has reported a dip in attendance this year but said its co-located Ledge event for the street and actionwear industry nearly doubled in size.
 
The second annual edition of LondonEdge was held in Olympia’s National Hall and attracted 160 exhibitors, a drop of 10 compared with its February edition. Its also saw a 15 per cent dip in European attendees, which the organiser blamed on the Euro crisis, but retained UK visitor numbers compared with the last edition. The final figure has not been released.
 
LondonEdge dropped its second show branding, LondonCentral, in favour of plans to revamp the core exhibition with two defined ranges of styles: LondonEdge Fashion and LondonEdge Original.
 
Other features included an Old Music Hall themed catwalk show, a beach lounge, Mister Ducktails Rockabilly Barbers Lounge, live tattooing and hairstyling and Pauls Chop Shop.
 
“LondonEdge Original offered a typically edgy platform for punk, rock 'n' roll and tattoo styles while LondonEdge Fashion was the show for quirky, young, commercial, vintage, retro and kitsch influences,” a show spokesperson said.
 
“The adaption of LondonCentral into LondonEdge Fashion was welcomed warmly by all with buyers happily exploring the plethora of brands available within each section of the show.”
 
The third edition of The Ledge, which was held alongside LondonEdge, attracted 200 brands, nearly double the figure in February. The organiser claimed the result reflected the positive response the show is receiving from the action sports and lifestyle industry.
 
The number of buyers in attendance was also up by almost 50 per cent. Again, a final attendance figure wasn’t released. 
 
A key highlight of The Ledge was the Mini Ramp Competition, which featured two double ramps and skate pros competing for a £5,000 prize. The activity was open to the public for the first time.
 
Another new feature was the Streetwear section housing 50 selected streetwear brands including Dickies, King Apparel and Analogue.
 
LondonEdge and The Ledge return to Olympia from 25 to 27 January 2013.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
AEV happy with progress
posted on: 19/9/2014 14:07:46
The Association of Event Venues (AEV) chairman Nigel Nathan (pictured) said 2014 was “a very strong 12 months” at its latest AGM.

ICC Birmingham grows technical events team
posted on: 19/9/2014 12:48:10
The International Convention Centre (ICC) Birmingham, part of the NEC Group, has appointed two new technical event managers.

Britain for Events has revealed the second week of October will highlight exhibitions and experiential events as part of its campaign for National Events Month.

AEO launches Enterprise Forum
posted on: 18/9/2014 11:46:06
The Association of Event Organisers (AEO) has launched a new one-day event to help smaller firms grow their business.

UBM confirms Advanstar talks
posted on: 18/9/2014 10:42:10
UBM has confirmed it is in discussions to acquire Advanstar, a privately held US trade show organiser.