Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!


Data Manager
Wimbledon

Sales Manager
Farnborough

Sales Manager
London

Sponsorship Manager
London



Stephane Doutriaux founder of event tech company Poken tells EN how...

EN editor Jamie Wallis takes the trip up to Shropshire to have lunch...

Event manager Chris Brazier needs no wake-up call ahead of the 2015...

Exhibition News November 2014
November 2014

Office Interiors launch postponed to 2014
posted on: 17/9/2012 11:33:31
office interiors

Diversified Business Communications has delayed the launch of its first Office Interiors show in response to changing market conditions.

The trade event was due to run as a standalone show on 13-14 February 2013 at the Brompton Hall at Earls Court. It had originally been planned as a co-located event with the organiser’s Office show at Olympia in September, but was quickly repositioned as a dedicated event in a timeslot deemed more suitable to the market

According to a statement posted on the show’s website, the decision to hold back until 2014 reflected demand from the industry for more lead time to create an event suited to their needs. Office Interiors is aimed at the full supply chain including specifiers, buyers, facility and office managers, designers and architects looking to meet with office equipment manufacturers and suppliers.

Diversified MD Carsten Holm told EN the decision to postpone the show came as a result of Media 10’s acquisition of 100% Design this year and the introduction of an office component to that show.

“When we launched Office Interiors, we had no idea of Media 10’s acquisition or plans and at that time, 100% was in no way connected to the office interiors market,” he explained.

“Office interiors became a cornerstone of that new-look show. I took the view that we were coming from a situation where the UK market had not had great office shows for several years and we’d had a fantastic response to the concept. But if we went with half the market and Media 10 went with the other half, the industry would be split and no one would thank us for that.

“You need to take a longer view of things and how people think of Diversified is absolutely everything.

“I don’t want to go out and launch something when I’m not 100 per cent sure we’ll deliver the entire audience our exhibitors want to see. A split was already emerging, even though we’re trying to do very different things.”

For example, Diversified’s proposition is aimed at management, facilities managers, deciders and purchasers of office furniture. In contrast, Holm saw 100% as focused on the design community.

“You need to get to the people who own the office buildings and who are running the companies, and that is what our show is about,” he added.

“A lot of people have thanked us for doing what we’ve done [postponing]. We’ll wait a year and those people will come with us when we decide where Office Interiors is heading.”

Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Media 10 has extended Manchester’s Ideal Home Show at Christmas to four days next year, following its debut on 14-16 November.

Rapid News completes Interplas acquisition
posted on: 21/11/2014 09:48:15
Niche publishing company Rapid News Communications Group has concluded its purchase of plastics industry exhibition, Interplas, from Reed Exhibitions, for an undisclosed amount.

Almost half of CEOs see internal events as a cost rather than an investment, according to the directors that work for them, revealed communications agency Involve.

Eventbrite opens Manchester office
posted on: 20/11/2014 12:53:06
Global self-service ticketing platform, Eventbrite, has expanded its UK presence with the opening of a new office in Manchester.

New show content for Naidex National
posted on: 19/11/2014 12:34:49
Show organiser i2i Events will launch new OTnews Live feature area in the College of Occupational Therapists (COT) Zone at Naidex National in 2015.