Organiser i2i Events aims visitor numbers held firm for its Pure London autumn/winter fashion event at Olympia this month.

The company claims to have attracted more than 12,000 visitors on an initial count. Last year’s event had 13,158 visitors (ABC audited).

More than 1,000 brands representing fashion, accessories and footwear, including 320 international firms, showcased their products from 10 to 12 February. The overseas presence was up six per cent from last year. Among these were 63 French, 49 Spanish, 35 Italian, 18 German and 12 Portuguese brands.

“We had a fantastic show and it’s an exciting time for Pure London,” said i2i Events Group portfolio director for fashion and jewellery, Julie Driscoll. “We are working even more closely with our buyers and exhibitors year on year to ensure that Pure London is ahead of the game on every level and consistently delivering what our customers want.”

The show is held twice a year and returns to Olympia from 4 to 6 August.
 
In 2012, Pure London claimed a double-digit spike in returning visitors.
 
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