Outgoing NEC data chief to launch private consultancy

Food for thought: Weather the storm

There is no accounting for the ‘great’ British weather, as...

Interview: Reed Exhibitions chairman and CEO Mike Rusbridge

Reed Exhibitions chairman and CEO Mike Rusbridge on embracing...

Food for thought: How was it for you?

EN hosted a panel discussion at the Event Production Show titled ...

Fishing with dynamite

The Event Production Show was a resounding success, with more...

	What EN is talking about most
	ISES UK Chapter The NEC Exhibition Centre Liverpool London Olympia easyFairs SEFA BT Convention Centre Build It Tool Show Earls Court ACC Liverpool Echo Arena Events for Namuwongo Stoneleigh Park Excel ESSA

May 2013

Outgoing NEC data chief to launch private consultancy

posted on: 1/3/2013 10:47:53

After four years as head of insight and CRM with the NEC Group, Adi Clark has launched his own consultancy, Reveal Insight.

Clark aims to work with businesses to understand and exploit the increasing volume of data available to them.

Services will range from the design of end-to-end data strategies, through to bespoke analytics plans and the scoping and implementation of CRM programmes.

Target customers include all components of the live events, sports, entertainment and destination sectors, including event organisers and promoters, venues and destinations, ticketing agencies, contractors and catering businesses.

“This isn’t an overnight launch – it's been over 20 years in the making,” said Clark. “My whole career has involved working with data, and I’ve seen at first hand what an incredible asset it can be, provided it’s used correctly.”

As well as providing strategic advice and consultancy, Clark says he will use the network of providers and partners that he has established over the years to provide end-to-end solutions.

Clark won Best Venue Marketer while at The NEC in the Exhibition News Awards 2011.

Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net

Print:
Email:

Share article:
Tweet

COMMENTS

Would you like to Leave a Comment?

LATEST NEWS

ACC Liverpool launches Advantage programme posted on: 22/5/2013 13:54:26
	ACC Liverpool has unveiled its new Advantage programme to create a bespoke support package for international event organisers at IMEX Frankfurt. READ MORE»

Leading names sign up for ISES Summit posted on: 22/5/2013 13:05:26
	Contractor Freeman UK and project management firm Mayridge will be part of a forum later this month to discuss the growing roll of creativity in the export of UK events. READ MORE»

EventCity launches flush Changing Places toilet facility posted on: 22/5/2013 12:24:22
	Manchester’s EventCity has installed a bespoke Changing Places toilet at the venue providing an easier ‘gold standard’ facility for disabled people and carers to use. READ MORE»

Manchester Central and Excel win tourism awards posted on: 21/5/2013 15:40:15
	Manchester Central and Excel London have been crowned as the winners of one of the country's major business tourism awards. READ MORE»

ITE reports 8% rise in quarterly results as group expands Asian event portfolio posted on: 21/5/2013 14:31:22
	Exhibition organiser ITE Group has said revenues booked for the full year are eight per cent ahead on a like-for-like basis, despite more profitable shows running next year. READ MORE»