Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!


Data Manager
Wimbledon

Sales Manager
Farnborough

Sales Manager
London

Sponsorship Manager
London



Stephane Doutriaux founder of event tech company Poken tells EN how...

EN editor Jamie Wallis takes the trip up to Shropshire to have lunch...

Event manager Chris Brazier needs no wake-up call ahead of the 2015...

Exhibition News November 2014
November 2014

Outgoing NEC data chief to launch private consultancy
posted on: 1/3/2013 10:47:53
Adi Clark

After four years as head of insight and CRM with the NEC Group, Adi Clark has launched his own consultancy, Reveal Insight.

Clark aims to work with businesses to understand and exploit the increasing volume of data available to them.

Services will range from the design of end-to-end data strategies, through to bespoke analytics plans and the scoping and implementation of CRM programmes.

Target customers include all components of the live events, sports, entertainment and destination sectors, including event organisers and promoters, venues and destinations, ticketing agencies, contractors and catering businesses.

“This isn’t an overnight launch – it's been over 20 years in the making,” said Clark. “My whole career has involved working with data, and I’ve seen at first hand what an incredible asset it can be, provided it’s used correctly.”

As well as providing strategic advice and consultancy, Clark says he will use the network of providers and partners that he has established over the years to provide end-to-end solutions.

Clark won Best Venue Marketer while at The NEC in the Exhibition News Awards 2011.

Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
The Back to the Future theme, complete with a De Lorean DMC-12 was among the highlights at Event Supplier & Services Association’s (ESSA) G50+Conference event on 20 November.

Business Events Bournemouth has launched a new service as a single point of contact for anyone planning, running and attending a major event in the south coast resort.

Exhibition venue Peterborough Arena is set to host a new regional fundraiser Pretty Muddy next summer, run by organiser of the Race for Life events, Cancer Research UK.

The Farm Business Innovation Show, one of the world’s largest rural enterprise exhibitions, will relocate from London’s Olympia to the NEC from 11-12 November 2015.

Ex-VNU Business Publications MD Brin Bucknor has joined Mash Media to spearhead the event and publishing company's commercial development.