One of the biggest IT distributors in the world, Ingram Micro, plans to host part of its exhibition and awards event in October on the London Eye, EN has learned.

An official announcement is due next week, but we can reveal Ingram Micro will host exhibitors in the individual pods of the London Eye. The exhibitors will be able to pitch their products or services to resellers and retailers as the giant wheel turns. A more traditional exhibition will be taking place at the adjacent London Film Museum.

Ingram Micro is hoping to attract around 1,000 visitors to the event.

The exhibition will then be followed by an awards ceremony and after show party at event venue Altitude.

The official unveiling of the overall event will take place next week. Keep checking the EN website for further updates.