Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!


Sales & Project Manager
South East

Head of Shows Operations
Central, London

Sales Director
Central, London

Data Manager
Wimbledon



Analytics consultancy Acrotrend thrives on offering innovative...

Industry heavyweight and former pub landlord Tim Etchells, with 35...

Maria Schuett of Central Hall Westminster talks to EN about the...

Exhibition News December 2014
December 2014

UK pavilion highlight of Shanghai Expo, says LA Times
posted on: 16/7/2010 12:23:40
UK pavilion shanghai expo

A journalist for the Los Angeles Times has described the UK pavilion at the ongoing World Expo 2010 in Shanghai as one of the triumphs of the show.

Titled the Seed Cathedral, the UK pavilion is constructed from 60,000 7.5 metre long  aluminium rods suspended in a timber frame, sitting on a landscaped area designed to look like a creased piece of paper.

Chinese authorities believe more than 70 million people will attend the exhibition, which offers countries a chance to present themselves to the rest of the world, an opportunity that LA Times reporter Fred A. Bernstein points out carries with it “political, cultural and economic consequences far into the future”.

“Given the high stakes, nearly 200 nations turned out for the Expo. The hits include Britain's pavilion, which celebrates biodiversity with a gorgeous building housing thousands of seeds, and Switzerland's, with its exhilarating chairlift ride through an artificial Alp,” he writes.

“But the US pavilion, which is neither, might as well have been across the Huangpu River in the Expo's corporate section...indeed, the pavilion, with its bland tribute to ‘community’, says little about what makes America, and Americans, special.”

The UK pavilion, created by Heatherwick Studio, scooped the Royal Institute of British Architects’ (RIBA) Lubetkin Prize at the end of June for being “the most outstanding work of international architecture by an RIBA member”.


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
International Confex has announced a host of partnerships with some of the UK’s leading suppliers, leading up to the 2015 show.

More than 53,000 visitors are expected to attend events at the Bournemouth International Centre in 2015, contributing around £50m to the local economy, said BH Live director of venues, Pat Coyne.

New directors appointed at QEII Centre
posted on: 19/12/2014 09:49:06
The Queen Elizabeth II Centre (QEII) has expanded the team with the addition of two new directors in early 2015.

The Mind Body Spirit Wellbeing Festival has expanded its UK reach with the launch a new Midlands edition at the NEC on 11-13 September 2015.

FaceTime has launched a new 15-part series of Exhibitor Shorts videos, aimed at helping enhance exhibitor performance.