Sign in or Register | Newsletter

Register today to receive each issue absolutely FREE!

With an exhibition and events industry worth nearly £2bn a year, EN...

Events are increasingly using experiential aids to spice up seminar...

EN shines the spotlight on Kruger Cowne CEO Mark Cowne, the man...

Andrew Manby, director of the event solutions specialists talks to EN...

As Media 10 gears up for the launch of new hybrid event, UK...

Furniture is increasingly becoming an integral part of events, EN...

Exhibition News October 2015
October 2015

Read it online
now for free!

Emap sells Professional Beauty back to its founder
posted on: 24/9/2010 09:43:53
iStock Office

Founder of the Professional Beauty show, Mark Moloney has bought back the portfolio from Emap nine months after setting up a rival event in London.

The 22nd Professional Beauty show in London was scheduled from 6-7 March 2011 at London Olympia for the first time in several years, having moved to Excel. The rival Total Beauty Show, announced by Moloney in January, was scheduled to take place just one week earlier at Excel London (27-28 February 2011).

Emap acquired Moloney’s Trades Exhibitions business for £19m in December 2006. The deal included six beauty exhibitions in the UK, including the flagship Professional Beauty Show and a number of related magazines.

Under the new deal, Moloney will regain control of the Professional Beauty brand including shows in the UK, its magazine, website and subsidiary insurance business. Although financial details have not been disclosed, independent sources confirmed the purchase price was substantially lower than £19m.

The two shows will merge into a single event, under the Professional Beauty masthead, at Excel London on 27-28 February 2011.

According to reports, the Total Beauty show had 150 confirmed exhibitors – against Emap’s 30 – and required larger gross floor space than Professional Beauty in 2011.

Emap had not responded to requests for comment at time of publication.

"I know we won’t instantly get back to 40,000 visitors, but I hope to substantially better the 22,000 recorded this year," Moloney told EN.

Dermalogica was one of several organisations that opted to exhibit at both Professional Beauty and Total Beauty next year. Sales director, Celia Rose, was delighted by the decision to return to a single show in February/March.

"The situation we found ourselves in with two trade shows at the same time of the year was very difficult to face. These are two very experienced companies and you don’t want to have to choose between the two," she explained. "We chose to exhibit with both, which wasn’t ideal.

"The industry needs good quality trade shows – both could deliver, but not at the same time. We can now breathe a sigh of relief as it puts us in a better position. It takes the entire industry to really get behind a show to make it work."

For more on this story, check out the October edition of Exhibition News.

Share article:

Would you like to Leave a Comment?


Manchester Central is to host the last Construction, Design and Management (CDM) Roadshow event of the year, on 28 October, the Event Supplier and Services Association (ESSA) has announced.

Blitz|GES announces 3-year deal with Olympia
posted on: 5/10/2015 16:21:08
Blitz Communications, a GES Global Company has secured a new three-year contract with Olympia London, to provide a range of technical event services including sound, lighting, video, graphics and staging.

Bumper September for HIC Yorkshire
posted on: 5/10/2015 12:28:19
HIC Yorkshire has reported visitor rises at two of its long-running trade exhibitions held back-to-back last month.

Refocused offering for Jewellery & Watch 2016
posted on: 5/10/2015 12:05:30
Organiser i2i Events Group has unveiled new branding for Jewellery & Watch, ahead of its February 2016 show, including a new logo and new inspiration.

Clic+, the boutique exhibition and conference, launched by Robinson College, attracted 200 meetings industry professionals at its second edition, on 30 September.