United Business Media Live (UBM) claims 3,818 visitors attended this year’s Event UK exhibition at Birmingham NEC.

The event industry show unaudited figure incorporates visitor numbers to this year’s co-located events, Incentive and Promotional Marketing Live and Print for Business Live.

The 2009 edition of the event attracted an ABC audited visitor figure of 2,974 visitors.

Event UK’s Director Alison Willis says: “There was a real vibe about the show and obvious positivity from our exhibitors. Business was being done on the show floor shortly after the doors opened thanks to the high calibre of visitors and senior decision makers in attendance. One of our exhibitors even told us that they had taken their first qualified enquiry before 10.30am on day one of the show.”