Sign in or Register
 
 
Exhibition News Race Day
Register today to receive each issue absolutely FREE!


Exhibition and Events Project Manager
Hemel Hempstead

Digital Marketing Assistant
Wimbledon

Area Sales Manager
East Midlands/North East

Event Sales Executive
North London



Should you open your doors to all and sundry or handpick the brands...

When it comes to insurance, it’s easy to be wise after the event....

With further investment in Asia and a thriving business in emerging...

Exhibition News July 2014
July 2014

British International Motor Show cancelled outright
posted on: 15/10/2010 11:41:54
car show RESIZED

The Society of Motor Manufacturers and Traders (SMMT) has confirmed that the British International Motor Show will not return in 2012.

The SMMT’s announcement follows a thorough consultation with the UK motor industry, which cancelled the 2010 event in light of hardship brought about by the recession.

Despite increased attendance at the 2008 British International Motor Show, which drew 472,000 visitors and around 60 brands to London’s Excel, economic downturn and subsequent challenges facing the industry in both the UK and abroad made it impossible for the industry to commit to a 2010 event.

At the time the organiser claimed that the show could return in 2012.

“The British International Motor Show has been a tremendously successful showcase for the UK motor industry, “said SMMT chief executive Paul Everitt. “In recent years the show has played a less important role in influencing new car buyers, and vehicle manufacturers are focusing their limited resources on events and activities that have a more direct impact on brand awareness and consumer decisions.”

Unsurprisingly, the finger of blame for the show’s collapse has been levelled at the recession, which had a far-reaching and severe impact on international motor shows around the world. Only premium shows such as the Paris, Geneva, Frankfurt and Detroit motor shows, supported heavily by the largest auto brands and associations, emerged relatively unscathed.

“The SMMT’s announcement is the final nail in the coffin,” associate editor of Car magazine Tim Pollard told Exhibition News. “It’s very sad news for the UK’s car enthusiasts - such as us - as the show has been running in the UK since 1903.

“That said, we can’t say we’re very surprised. When the 2010 show was cancelled, there was immediate discussion about whether or not it would return at all. The recession had a huge impact on both the show and the UK car market and, instead of a motor show, manufacturers began looking at new and inventive ways of engaging their customers.”

The show took place at Birmingham’s NEC from 1978 to 2004 before moving to Excel in 2006.


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
GES launches new teaching facility
posted on: 29/7/2014 11:07:08
Global Experience Specialists (GES) is setting up a new education and professional development facility for its UK staff.

The events industry is gearing up to take to the lanes at the second ‘We Heart Events’ Bowling on Thursday 11 September.

Blitz wins in-house NEC contract
posted on: 29/7/2014 10:10:51
Blitz have been signed a three year contract to be NEC Birmingham’s in-house technical event staging partner.

Leading catering, logistics and brand support firm Global Infusion Group (GIG), has received the Queen’s Award for Enterprise in International Trade, one of 162 award recipients from across the UK in 2014.

Events services specialist Joe Manby Limited has secured two new business wins, including MIPIM UK, which is being held in London for the first time in October.