Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Richard Mann, market development director at the NEC asks who owns...

EN’s Annie Byrne meets River Street Events’ MD Laura Biggs who...

ASP trio Jon Benjamin, Arran Coole & Jon Small talk tech innovation,...

Exhibition News March 2015
March 2015

Grand Designs Live sees rise in Birmingham attendance
posted on: 28/10/2010 12:27:54
grand designs

The organiser for Grand Designs Live in Birmingham, Media 10, has cited an 11 per cent increase in attendance at its three-day Birmingham show and is predicting strong visitor support in London in 2011. The announcement comes despite a dip in attendance at its 2010 sister event in Excel.

Media 10 held the fifth Grand Designs Live exhibition at The NEC from 8-10 October. Nearly 500 exhibitors participated, while pre-audited attendance reached 47,283, up from 42,578 in 2009.

Media 10 MD Lee Newton told EN its success in Birmingham stemmed from rising acceptance of the Grand Designs TV and exhibitions brand in the Midlands. He said his team also treated the show as a separate entity to the London event. This included localising celebrity content and focusing on Midlands designers.

“We have received positive feedback from both visitors and exhibitors and, given the economic climate, it’s clear to see that consumers are investing more in their homes for the future,” Newton said.

In contrast, its sister Grand Design Live exhibition at Excel London saw total attendance fall from 105,181 to 90,664 this year, according to ABC audited figures. Newton attributed the drop largely to Media 10’s decision to run the event across nine days instead of 10. He also flagged the impact of the controversial UK election on the show’s PR and media coverage as having an affect. Grand Designs Live London took place on 1-9 May 2010.

“I am not at all concerned about the numbers – we know why it happened,” Newton said. “The London show is strong and will rise again in April. If you look at our daily attendance rate, we actually held steady overall, which considering the election, is a positive.”

Media 10 also decreased the number of free tickets in the market, Newton said. There were 350,00 people at the organiser’s Grand Design Live and Ideal Home Show exhibitions in London in March/April, while 500,000 people will visit Media 10 shows in 2011 – a significant achievement for seven years in business, he added. 

The next Grand Designs Live event takes place at Excel from April 30 – May 8, 2011. Media 10 has also announced it will take the Grand Designs Live exhibition to Australia in 2011.


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
LiftEx and Ultimate Christmas Fair choose ECL
posted on: 27/3/2015 15:24:03
ACC Liverpool has confirmed three more bookings for its new exhibition centre, six months ahead of its September opening.

The Association of Event Organisers (AEO), Association of Event Venues (AEV) and the Event Supplier and Services Association (ESSA) have joined together to launch a three-year research study into the UK exhibitions and live events sector.

Organiser UBM has announced the formation of a new product group, UBM Life Sciences, which will operate within the UBM Americas division.

AEO extends N200 partnership in 2015
posted on: 26/3/2015 10:28:31
The Association of Event Organisers (AEO) has renewed its partnership for 2015 with event registration, ticketing and data intelligence business, N200, a GES Global Company.

North London venue Alexandra Palace has been awarded £18.8m funding from the Heritage Lottery Fund (HLF), towards a major regeneration project.